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OUAI

OUAI is a Los Angeles hair and body care brand launched in 2016 by celebrity hairstylist Jen Atkin; Procter & Gamble acquired the company in 2021.

Los Angeles, California🇺🇸 American beauty Founded 2016theouai.com
7.4

Average score

across 2 products

2 reviewed

The lineup.

OUAI Detox Clarifying Hair Shampoo

OUAI

Detox Clarifying Hair Shampoo

7.5Good

A heavily fragranced weekly clarifier with apple cider vinegar that strips buildup well but costs more than most rivals.

Shampoo5$34.00
OUAI Wave Spray

OUAI

Wave Spray

7.2Good

A salt-free texture spray for soft, undone beach waves without crunch; easy to use, but pricey for a light-hold mist.

Texture spray5$30.00

Creator reviews

OUAI on camera.

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