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The Benefit Wheel.

8 families, 23 groups and 76 benefits — from barrier repair to curl definition to vanilla. Every product we review is tagged with what it’s built to do. Tap what you want, zoom into a family, or let it spin.

8
families
76
benefits
110
products tagged
HydrateClarifyRenewGlowCalm & ProtectHair & ScalpFinish & WearScentMoistureBarrierBreakoutsOil & PoresCleanseLines & FirmnessTextureEye AreaEven ToneRadianceSensitiveProtectRepairShape & ShineScalpFinishWearCoverageLashes & BrowsFloralGourmandFreshWoody & AmberHydratingPlumpingLong-lasting moistureBarrier repairDryness reliefFlaking reliefAcneBlackheadsClogged poresOil controlPore refiningShine controlMakeup removalDouble cleansingFine linesFirmingCrepinessSmoothingResurfacingBumps & KPDark circlesPuffinessDark spotsHyperpigmentationAcne marksBrighteningDullnessGlass skinSoothingRednessIrritation-freeUV protectionNo white castAntioxidantOdor controlDamage repairSplit endsHeat protectionCurl definitionFrizz controlVolumeShineScalp careHair growth supportDandruffColor protectionMatteDewySatinNaturalLong-wearTransfer-proofWaterproofBuildableSheer coverageMedium coverageFull coverageBlurringLash lengthLash volumeCurl holdBrow definitionFloralWhite floralRoseVanillaGourmandCaramelCitrusFresh & cleanAquaticGreenWoodyAmberMuskySpicyHydrateClarifyRenewGlowHair & ScalpFinish & WearScentHydratingPlumpingBarrier repairDryness reliefFlaking reliefAcneBlackheadsClogged poresOil controlPore refiningShine controlMakeup removalFine linesFirmingCrepinessSmoothingResurfacingBumps & KPDark circlesPuffinessDark spotsAcne marksBrighteningDullnessGlass skinSoothingRednessIrritation-freeUV protectionNo white castAntioxidantOdor controlDamage repairSplit endsHeat protectionCurl definitionFrizz controlVolumeShineScalp careDandruffMatteDewySatinNaturalLong-wearTransfer-proofWaterproofBuildableSheer coverageMedium coverageFull coverageBlurringLash lengthLash volumeCurl holdBrow definitionFloralWhite floralRoseVanillaGourmandCaramelCitrusFresh & cleanAquaticGreenWoodyAmberMuskySpicy

Drag to spin · tap a family to zoom · tap benefits to combine

What do you want it to do?

Every product we review is tagged with what it’s built to deliver. Tap the benefits you’re after — or spin — and we’ll rank everything by how closely it matches.

  • • Families (inner ring) zoom the wheel in.
  • • Groups and benefits add to your wish list.
  • • Spin lands on a benefit real products deliver.

Every benefit

Browse the whole wheel.

Each benefit has its own page: the products that deliver it, the ingredients doing the work, and who it suits.

Prefer a shortlist?

Five questions, one ranked list.

Beauty Match combines the wheel with your skin or hair type and budget.

Find my match