Best overall
Rare Beauty
Soft Pinch Liquid Blush
8.5Great
A weightless, highly pigmented liquid blush where one dot is enough, now in 16 matte and dewy shades.
Blush5$25.00
Every product, side by side.
The whole directory in one place. Filter by your skin or hair type, what you want it to do, the ingredients you love (or avoid), finish and budget — scores and creator reviews included.
26 products of 110
Best overall
Maybelline New York
Lash Sensational Sky High Washable Mascara
8.4Great
A $13.99 drugstore mascara with a bendy Flex Tower wand that creators rate for length and separation, though some find it clumpy.
Mascara5$13.99
Best overall
e.l.f. Cosmetics
Halo Glow Liquid Filter
8.3Great
A $15 liquid glow booster in 15 shades, widely compared with Charlotte Tilbury's Flawless Filter for a fraction of the price.
Highlighter5$15.00
Best overall
Maybelline New York
Super Stay Vinyl Ink Longwear Liquid Lipcolor
8.3Great
A transfer-resistant liquid lipstick promising a shiny vinyl finish and up to 16-hour wear, for under $15.
Lipstick5$13.99
Community favorite
Laura Mercier
Translucent Loose Setting Powder
8.3Great
The benchmark loose setting powder: finely milled, truly translucent and long-wearing, though it contains talc and costs $43.
Powder4$43.00
Best value
Maybelline New York
Fit Me Matte + Poreless Foundation
8.2Great
A $11.99 oil-free matte foundation in 40 shades that remains a go-to drugstore pick for normal to oily skin.
Foundation4$11.99
Best value
Maybelline New York
Instant Age Rewind Eraser Multi-Use Concealer
8.2Great
A $12.99 cushion-tip concealer with medium coverage and 18 shades, long a drugstore favorite for brightening under-eyes.
Concealer5$12.99
Cult favorite
NARS
Radiant Creamy Concealer
8.2Great
A cult creamy concealer with a luminous finish, buildable medium coverage and 30 shades, priced at the prestige end.
Concealer4$36.00
Best value Trending
NYX Professional Makeup
Butter Gloss Non-Sticky Lip Gloss
8.1Great
A $6 non-sticky gloss with a buttery feel and one of the widest shade ranges in drugstore lip gloss.
Lip gloss4$6.00
Community favorite
Anastasia Beverly Hills
Soft Glam Eyeshadow Palette
8.1Great
A 14-shade warm-neutral palette of 9 mattes and 5 metallics that creators still return to for everyday-to-evening looks.
Eyeshadow palette5$48.00
Cult favorite
Stila
Stay All Day Waterproof Liquid Eye Liner
8.1Great
A long-running marker-tip waterproof liner built for precise lines and wings, offered in 12 shades at $25.
Eyeliner5$25.00
Best value
L'Oréal Paris
Voluminous Lash Paradise Washable Mascara
8.1Great
A soft-bristle drugstore volumizer that creators keep testing as a cheaper Better Than Sex alternative, at $13.99.
Mascara5$13.99
Best value Trending
Milani
Baked Blush
8.0Great
The drugstore baked blush with a soft, multidimensional glow, relaunched in 2026 with up to 12-hour wear.
Blush4$12.99
Cult favorite
Anastasia Beverly Hills
Brow Wiz
8.0Great
ABH's ultra-fine retractable brow pencil for hair-like strokes, in 11 shades; a long-time favorite whose $26 price invites dupes.
Brow4$26.00
Best value
essence
Lash Princess False Lash Effect Mascara
8.0Great
A $4.99 cone-brush mascara that gives a dramatic false-lash look; reviewers love the payoff but some report transfer.
Mascara5$4.99
Community favorite
Physicians Formula
Murumuru Butter Bronzer
8.0Great
A drugstore cult bronzer with a creamy-feeling powder and soft glow, in eight shades for $16.99.
Bronzer5$16.99
Community favorite
Fenty Beauty
Gloss Bomb Universal Lip Luminizer
7.9Good
Fenty's signature high-shine gloss in 20 shades, led by Fenty Glow, a shimmering rose nude sold as universal.
Lip gloss5$23.00
Cult favorite
Benefit Cosmetics
Hoola Matte Bronzer
7.7Good
The long-running matte powder bronzer: soft, natural warmth with no shimmer, now in seven shades.
Bronzer5$36.00
Cult favorite Trending
Too Faced
Better Than Sex Volumizing Mascara
7.6Good
The prestige volumizing mascara with an hourglass brush: dramatic, curled lashes in a coat or two, at a premium $29 price.
Mascara5$29.00
Estée Lauder
Double Wear Stay-in-Place Foundation
7.6Good
The long-wear matte icon, reformulated in 2026 with 36-hour claims and skin-balancing actives; longtime fans are split on the change.
Foundation5$52.00
Cult favorite
Charlotte Tilbury
Hollywood Flawless Filter
7.6Good
Charlotte Tilbury's sheer, illuminating glow booster in 12 shades, the $50 benchmark that budget liquid-filter dupes are compared with.
Highlighter5$50.00
ILIA
Super Serum Skin Tint SPF 40
7.6Good
A dewy serum skin tint with 12% zinc oxide SPF 40 in 30 shades, made with sensitive skin in mind; coverage is light.
SPF 405$48.00
Cult favorite Trending
Clinique
Almost Lipstick in Black Honey
7.5Good
Clinique's cult sheer lipstick: don't judge it by the tube, it glides on as a glossy, balm-like tint.
Lipstick4$25.00
Splurge
Charlotte Tilbury
Beauty Light Wand
7.5Good
A glossy, soft-focus liquid highlighter with a cushion tip; a luxury glow at a luxury price per milliliter.
Highlighter4$44.00