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Virtue

Virtue Labs is a haircare brand built around Alpha Keratin 60ku, a keratin protein it says bio-scientists found a new way to collect in pure form. It sells shampoos, conditioners, treatments and stylers online and through salons.

7.2

Average score

across 1 product

1 reviewed

What we reviewed.

Virtue Restorative Treatment Mask
Splurge

Virtue

Restorative Treatment Mask

7.2Good

A 2–3 minute keratin mask that editors say leaves damaged hair soft and fluffy; very pricey per ounce and possibly heavy on fine hair.

Hair mask3$36.00

Creator reviews

Virtue on camera.

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