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Maybelline New York

Maybelline was founded in 1915 by pharmacist Thomas Lyle Williams and is now part of L'Oréal's Consumer Products Division. The mass-market brand is known for mascaras such as Great Lash, Lash Sensational and Sky High.

New York, New York🇺🇸 American beauty Founded 1915maybelline.com
8.3

Average score

across 4 products

4 reviewed

The lineup.

Maybelline New York Lash Sensational Sky High Washable Mascara
Best overall

Maybelline New York

Lash Sensational Sky High Washable Mascara

8.4Great

A $13.99 drugstore mascara with a bendy Flex Tower wand that creators rate for length and separation, though some find it clumpy.

Mascara5$13.99
Maybelline New York Fit Me Matte + Poreless Foundation
Best value

Maybelline New York

Fit Me Matte + Poreless Foundation

8.2Great

A $11.99 oil-free matte foundation in 40 shades that remains a go-to drugstore pick for normal to oily skin.

Foundation4$11.99
Maybelline New York Instant Age Rewind Eraser Multi-Use Concealer
Best value

Maybelline New York

Instant Age Rewind Eraser Multi-Use Concealer

8.2Great

A $12.99 cushion-tip concealer with medium coverage and 18 shades, long a drugstore favorite for brightening under-eyes.

Concealer5$12.99

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