Instant Age Rewind Eraser is Maybelline's multi-use concealer with a twist-up cushion sponge applicator, sold in the US as the Dark Circles Concealer + Treatment. The brand promises medium coverage with a natural finish and up to 12 hours of hydrating, crease-resistant wear, with a peptide complex it calls Haloxyl aimed at the look of dark circles. It comes in 18 shades plus 4 color correctors at $12.99. The fuzzy sponge tip divides users, and some report creasing.

Best for

Budget shoppers who want a reliable under-eye concealer
Quick, on-the-go application straight from the tube
Mature skin that prefers a hydrating, crease-resistant formula

What we love

Low price for a concealer often compared with NARS
Medium coverage that brightens dark circles
18 shades plus 4 color-correcting shades
Vegan, non-comedogenic and free of mineral oil, parabens and talc

Worth knowing

Fuzzy sponge-tip applicator that some users find messy
Some users report it creases easily under the eyes
Not waterproof, according to Maybelline

How it scored

The breakdown.

Five factors, weighted for makeup. Here’s our working.

8.2Great

Beauty score out of 10. Brands can’t pay for placement — ever.

Payoff & performance30%8.0
Maybelline promises medium coverage with a natural finish, Reddit users call it top notch for under-eyes, and Susan Yara tested it head to head with NARS Radiant Creamy Concealer.
Wear time15%7.6
Maybelline claims up to 12 hours of moisturizing, crease-resistant wear, but its FAQ notes it is not waterproof and at least one Reddit user found it creased easily.
Shade range & inclusivity15%7.6
Eighteen concealer shades plus four color correctors is wide for the drugstore but narrower than prestige ranges such as NARS Radiant Creamy Concealer's 30.
Value20%9.2
At $12.99 for 0.2 fl oz it costs roughly a third of the prestige concealers it is compared with.
Community love20%8.3
A long-running bestseller with several reviews above 100,000 views and frequent drugstore repurchase mentions, while the fuzzy sponge applicator draws the most complaints.

Beauty profile

Inside the bottle.

Texture

Brand describes a hydrating, silicone-based, crease-resistant liquid with a natural finish, dispensed through a twist-up cushion sponge tip

Format

Concealer

Finish

Natural

Coverage

Medium

Shade range

18 shades

Size

0.2 fl oz / 5.9 ml

Key ingredients

Ingredient encyclopedia →

What’s in it: Haloxyl, which the brand says helps combat the look of dark circles; the ingredient list includes palmitoyl tripeptide-1, palmitoyl tetrapeptide-7, chrysin and N-hydroxysuccinimide, plus goji (Lycium barbarum) fruit extract and glycerin. No percentages are disclosed.

How to use

Twist the sponge applicator until concealer appears, apply directly to the under-eye area and blend outward, then treat other areas of discoloration. Choose a shade slightly darker to contour or slightly lighter to highlight.

Free from (brand-stated)

mineral oil
parabens
talc

Claims & certifications

Vegan
Non-comedogenic
Paraben-free

Full ingredient list (INCI)37 ingredients · key actives highlighted · as listed by the brand

Aqua / Water / Eau,
Dimethicone,
Isododecane,
Glycerin,
Peg-9 Polydimethylsiloxyethyl Dimethicone,
Propylene Glycol,
Disteardimonium Hectorite,
Silica,
Dimethicone Crosspolymer,
Peg-10 Dimethicone,
Cetyl Peg/Ppg-10/1 Dimethicone,
Phenoxyethanol,
Sodium Chloride,
Polyglyceryl-4 Isostearate,
Caprylyl Glycol,
Disodium Stearoyl Glutamate,
Ethylhexylglycerin,
Chlorphenesin,
Aluminum Hydroxide,
Steareth-20,
Lycium Barbarum Fruit Extract,
Chlorhexidine Digluconate,
Sodium Benzoate,
N-Hydroxysuccinimide,
Lactic Acid,
Potassium Sorbate,
Tocopherol,
Sodium Citrate,
Palmitoyl Tripeptide-1,
Chrysin,
Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate,
Palmitoyl Tetrapeptide-7,
Citric Acid,
Biotin ● [+/- May Contain: Ci 77891 / Titanium Dioxide,
Ci 77491,
Ci 77492,
Ci 77499 / Iron Oxides].

Formulas change. Always check the packaging, and patch-test if your skin is reactive.

Official product page

Creator video reviews

Watch it in action.

Real reviews, try-ons and wear tests from independent creators — verified with TikTok and YouTube and labelled when sponsored.

We don’t pay creators for reviews, and they don’t pay us. Nothing from TikTok or YouTube loads until you press play.

What people say

Straight from the source.

Verbatim from Reddit, forums, blogs and the beauty press — linked, so you can read the whole thread.

3 verbatim quotes · 1 positive · 2 critical

r/drugstoreMUA

the concealers and the foundations are top notch for under eye area. It’s a very silky lightweight yet has coverage feel. I don’t use the sponge applicator tho. I dab it on and use a brush.

u/ginanatashar/drugstoreMUA · 2026-081Source

r/drugstoreMUA

redesign the whole Maybelline age rewind eraser's packaging. What's with the fuzzy applicator that gets messy?? Please, anything else.

u/endorphin_deprivedr/drugstoreMUA · 2026-0946Source

r/Makeup

The Maybelline instant age rewind eraser concealer - creased really easily on me

u/Excellent-Piece-9573r/Makeup · 2026-1015Source

Price & value

Is it worth it?

Typical price

$12.99

for 0.2 fl oz / 5.9 ml

Per ounce

$65.11

DrugstoreMid-rangePrestigeLuxury

About 14% more per ounce than the typical complexion we review. Our value score: 9.2/10 for a drugstore pick.

Price checked November 2026 at a non-Amazon retailer. Prices change — retailers show the current one.

Where to buy

Check price on Amazon Buy from the brand$12.99 USee it at Ulta

We may earn a commission when you buy through links on this page. It never affects our scores or what we recommend. How we make money

Community

What members noticed.

Ratings, skin types and the benefits people actually saw — logged on the Benefit Wheel.

No member ratings yet.

Tried it? Your score — and your skin or hair type — helps the next person decide.

Highlighted: what it’s built to do.

Discussion

No discussions yet.

Tried Maybelline New York Instant Age Rewind Eraser Multi-Use Concealer? Ask a question or share how it’s working for your skin or hair — you’ll be the first.

FAQ

Good questions.

Is Instant Age Rewind Eraser the same as the Dark Circles Concealer + Treatment?

Yes. Maybelline's US site sells the same sponge-tip concealer under the Dark Circles Concealer + Treatment name, while the page title calls it the Multi-Use Concealer. Ulta lists it as the Dark Circle Treatment Concealer in a 0.2 oz size.

How do you use and clean the sponge applicator?

Maybelline says to twist the applicator in the direction of the arrows until concealer appears, then apply directly and blend outward. Clean it by wiping off excess product with a dry tissue and don't wet the sponge, which the brand says has an antimicrobial system.

Which shade should I choose?

Maybelline lists 18 concealer shades plus 4 color correctors. Its FAQ suggests shades such as 95, 110 and 121 for cool skin tones, 100, 120 and 130 for neutral, and 115, 141 and 148 for warm; go slightly darker to contour or lighter to highlight.

Is it waterproof?

No. Maybelline says it has twelve hours of staying power but is not waterproof, and recommends a primer underneath and setting spray on top for longer wear.

Sources we checked (6)