Head to head
Hairdresser's Invisible Oil Heat/UV Protective Primer vs Curling Custard
Bumble and bumbleHairdresser's Invisible Oil Heat/UV Protective Primer7.8
Kinky-CurlyCurling Custard7.7vsBumble and bumble Hairdresser's Invisible Oil Heat/UV Protective Primer edges out Kinky-Curly Curling Custard, 7.8 to 7.7. It wins on formula and texture and feel, while the Curling Custard is stronger on results and value.
Benefit fingerprints
What each one does.
Bumble and bumble Hairdresser's Invisible Oil Heat/UV Protective Primer
Kinky-Curly Curling Custard
Side by side
Every detail, compared.
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- Heat protection
- Frizz control
- Shine
- Color protection
- Curl definition
- Frizz control
- Shine
- • Dry, frizzy or color-treated hair that gets heat-styled
- • Detangling and prepping before blow-drying
- • A one-step leave-in, primer and heat protectant
- • Wash-and-go styles on curly and coily hair
- • Shoppers avoiding silicones and drying alcohols
- • Pairing with a leave-in such as Knot Today
- Combines leave-in conditioner, styling primer and heat protection to 450°F
- UV filters that the brand says help protect against sun drying
- Brand says it protects color from fading for up to 16 washes
- Strong curl definition and hold shown in wash-and-go demos
- Free of silicones, drying alcohols, petroleum and mineral oil per the brand
- Concentrated formula; brand says a little goes a long way
- Fragranced with frangipani, golden honey and tonka bean notes
- Pricier than drugstore heat protectants
- Technique-sensitive: brand directs application to soaking-wet hair in small sections
- Full ingredient list isn't published on the brand's product page
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Affiliate links — we may earn a commission. How we make money
FAQ
Quick answers.
Which is better, Hairdresser's Invisible Oil Heat/UV Protective Primer or Curling Custard?
Bumble and bumble Hairdresser's Invisible Oil Heat/UV Protective Primer edges out Kinky-Curly Curling Custard, 7.8 to 7.7. It wins on formula and texture and feel, while the Curling Custard is stronger on results and value.
Which costs less?
Bumble and bumble Hairdresser's Invisible Oil Heat/UV Protective Primer typically sells for about $34.00 and Kinky-Curly Curling Custard for about $20.00, based on retail prices when we last checked.
How do you score them?
Both are scored on the same five-factor rubric (results, formula & ingredients, texture & experience, value, community love), using the formula or specs, verified creator reviews, community consensus and value. Brands can’t pay for placement.