The Best Eye Makeup

• Long, separated lashes in creator wear tests with minimal flaking
• Nine shades, including brown and several colored options
• Washable formula removes with micellar water

• Very flexible wand that some users find hard to work into the lash roots
• Some users report a clumpy, dry build after one swipe

Affiliate links — we may earn a commission. How we make money

• Fourteen shades cover a full day-to-night neutral look
• Mix of 9 ultra-matte transition shades and 5 metallics
• Includes a dual-ended brush and a large mirror

• Shade story leans warm (peach, orange, cinnamon) with few cool tones
• Contains carmine, so it is not vegan

Affiliate links — we may earn a commission. How we make money

• Soft 200+ bristle brush builds full, feathery volume
• Fragrance-free and ophthalmologist-tested for sensitive eyes
• Washable formula removes with soap and water or micellar water

• Only black and brown shades
• Some long-time users report recent tubes drying out, clumping or flaking sooner

Affiliate links — we may earn a commission. How we make money

• Precise marker-like tip for wings and thin lines
• Waterproof, smudge-proof and transfer-proof claims
• Twelve shades including browns and bright colors

• Small 0.016 oz fill for the $25 price
• Contains parabens, which some shoppers avoid

Affiliate links — we may earn a commission. How we make money

• Ultra-fine 1 mm tip designed for hair-like strokes
• Eleven shades including Granite for grey brows
• Built-in spoolie for blending

• Only 0.003 oz of product for $26
• No waterproof claim; the brand recommends setting it with a brow gel

Affiliate links — we may earn a commission. How we make money

• Very low $4.99 price
• Conical fiber brush grabs small lashes for a false-lash look
• Cruelty-free and paraben-free per the brand

• Several users report smudging, transfer or mid-day flaking
• Limited shade choice compared with other mascaras

Affiliate links — we may earn a commission. How we make money

• Hourglass brush builds noticeable volume and length in one or two coats
• PureWow's reviewer reports it lifts lashes without needing a lash curler
• Ophthalmologist tested and suitable for contact lens wearers per the brand

• $29 is steep next to drugstore mascaras often compared to it
• Some users say it dries out quickly once opened

Affiliate links — we may earn a commission. How we make money