Cult favorite
Anastasia Beverly Hills
Brow Wiz
8.0Great
ABH's ultra-fine retractable brow pencil for hair-like strokes, in 11 shades; a long-time favorite whose $26 price invites dupes.
Brow4$26.00
Soft Glam Eyeshadow Palette
A 14-shade warm-neutral palette of 9 mattes and 5 metallics that creators still return to for everyday-to-evening looks.
8.1
Great
Beauty score
#2 of 7 eyes
Community
—/10
- Format
- Eyeshadow palette
- Shades
- 14
- Size
- 14 shades, 0.02 oz
- Price tier
- Prestige
Made for: All skin types
Last reviewed November 2, 2026 by our editors · How we score
The verdict
A 14-shade warm-neutral palette of 9 mattes and 5 metallics that creators still return to for everyday-to-evening looks.
Soft Glam is Anastasia Beverly Hills' 14-shade neutral eyeshadow palette, with 9 ultra-matte and 5 metallic shades ranging from the beige Tempera to the carbon-black Noir, plus a dual-ended brush and a large mirror. Creators including Samantha Ravndahl and MandyLea built many looks from it, and it still appears in recent tutorials and 'palettes from the past' retrospectives. It suits anyone wanting one warm, versatile palette. The shades lean warm, and the formula contains carmine, so it is not vegan.
Best for
- Anyone wanting one warm neutral palette for everyday and evening
- Beginners learning transition, crease and lid placement
- Fans of matte transition shades with a few metallic accents
What we love
- Fourteen shades cover a full day-to-night neutral look
- Mix of 9 ultra-matte transition shades and 5 metallics
- Includes a dual-ended brush and a large mirror
- Brand describes a full-pigment, easy-to-blend formula used across many creator tutorials
Worth knowing
- Shade story leans warm (peach, orange, cinnamon) with few cool tones
- Contains carmine, so it is not vegan
- Pigmented mattes can be easy to overapply, as the brand itself advises a light hand
How it scored
The breakdown.
Five factors, weighted for makeup. Here’s our working.
8.1Great
Beauty score out of 10. Brands can’t pay for placement — ever.
- Payoff & performance30%8.6
The brand describes full-pigment, easy-to-blend shadows, and creators such as Samantha Ravndahl, MandyLea and Angela Bright build complete looks from the palette alone.
- Wear time15%7.6
The brand makes no long-wear claim for the shadows and only suggests a setting spray to intensify the metallics, so wear evidence is limited.
- Shade range & inclusivity15%7.4
Fourteen coordinated neutrals from beige to black cover everyday and smoky looks, but the range leans warm, with only a couple of cooler shades such as Dusty Rose.
- Value20%7.8
$48 for 14 full-size shades plus a brush and mirror works out to about $3.40 per shade, reasonable for a prestige palette.
- Community love20%8.7
Samantha Ravndahl's review has over 700,000 views, creators still revisit it years after launch, and Reddit users name it as one of the oldest palettes they keep.
Beauty profile
Inside the bottle.
Texture
Brand describes a highly pigmented, easy-to-blend pressed powder in ultra-matte and metallic finishes
Format
Eyeshadow palette
Coverage
Buildable
Shade range
14 shades
Size
14 shades, 0.02 oz / 0.7 g listed size
How to use
Use a light hand since the formula is full pigment. Pack color onto the lid with the flat end of the included brush and diffuse with the fluffy end; pair metallics with a setting spray for more intensity.
Claims & certifications
- Cruelty-free (brand-stated)
Creator video reviews
Watch it in action.
Real reviews, try-ons and wear tests from independent creators — verified with TikTok and YouTube and labelled when sponsored.
We don’t pay creators for reviews, and they don’t pay us. Nothing from TikTok or YouTube loads until you press play.
What people say
Straight from the source.
Verbatim from Reddit, forums, blogs and the beauty press — linked, so you can read the whole thread.
2 verbatim quotes · 1 positive
r/muacjdiscussionNeutral
ABH Soft Glam since it first launched.
r/muacjdiscussionPositive
I was around when it was initially popular though I was more of a Soft Glam girlie.
Price & value
Is it worth it?
Typical price
$48.00
for 14 shades, 0.02 oz / 0.7 g listed size
DrugstoreMid-rangePrestigeLuxury
About 92% more than the typical eyes we review. Our value score: 7.8/10 for a prestige pick.
Price checked November 2026 at a non-Amazon retailer. Prices change — retailers show the current one.
Where to buy
We may earn a commission when you buy through links on this page. It never affects our scores or what we recommend. How we make money
Community
What members noticed.
Ratings, skin types and the benefits people actually saw — logged on the Benefit Wheel.
No member ratings yet.
Tried it? Your score — and your skin or hair type — helps the next person decide.
Highlighted: what it’s built to do.
Discussion
No discussions yet.
Tried Anastasia Beverly Hills Soft Glam Eyeshadow Palette? Ask a question or share how it’s working for your skin or hair — you’ll be the first.
FAQ
Good questions.
What shades are in the Soft Glam palette?
The palette has Tempera, Glistening, Orange Soda, Rose Pink, Sultry, Bronze, Mulberry, Dusty Rose, Fairy, Burnt Orange, Sienna, Rustic, Cyprus Umber and Noir. Nine are ultra-matte and five are metallic.
Is the Soft Glam palette vegan?
No. ABH labels it cruelty-free, but the ingredient list shows carmine (CI 75470) in some shades, which is derived from insects.
Does it come with a brush?
Yes. The palette includes a dual-ended brush with a flat end for packing color and a fluffy end for blending, plus a large mirror in travel-friendly packaging.
Is there a smaller version?
ABH sells a Soft Glam II mini palette and lists a mini size option of Soft Glam on its site, alongside the full-size palette.
Alternatives
If you’re weighing it up, also consider.
Best overall
Maybelline New York
Lash Sensational Sky High Washable Mascara
8.4Great
A $13.99 drugstore mascara with a bendy Flex Tower wand that creators rate for length and separation, though some find it clumpy.
Mascara5$13.99
Best value
L'Oréal Paris
Voluminous Lash Paradise Washable Mascara
8.1Great
A soft-bristle drugstore volumizer that creators keep testing as a cheaper Better Than Sex alternative, at $13.99.
Mascara5$13.99
Best value
essence
Lash Princess False Lash Effect Mascara
8.0Great
A $4.99 cone-brush mascara that gives a dramatic false-lash look; reviewers love the payoff but some report transfer.
Mascara5$4.99