
Anastasia Beverly Hills
Soft Glam Eyeshadow Palette
A 14-shade warm-neutral palette of 9 mattes and 5 metallics that creators still return to for everyday-to-evening looks.
ABH's ultra-fine retractable brow pencil for hair-like strokes, in 11 shades; a long-time favorite whose $26 price invites dupes.
Beauty score
#5 of 7 eyes
Community
—/10
Made for: All skin types · Dry skin
Last reviewed November 2, 2026 by our editors · How we score
The verdict
ABH's ultra-fine retractable brow pencil for hair-like strokes, in 11 shades; a long-time favorite whose $26 price invites dupes.
Brow Wiz is Anastasia Beverly Hills' ultra-slim retractable brow pencil, with a 1 mm tip for hair-like strokes, a dry wax-and-pigment formula and a spoolie on the other end. It comes in 11 shades from Blonde to Ebony, plus Granite for grey or ashy brows. Swatch videos call the shades natural, and a makeup artist on Reddit says they prefer it and find it easier to control. The catch is value: the $26 pencil holds only 0.003 oz, and creators and long-time users point to cheaper fine-tip pencils as easy replacements.
Best for
What we love
Worth knowing
How it scored
Five factors, weighted for makeup. Here’s our working.
Beauty score out of 10. Brands can’t pay for placement — ever.
The 1 mm tip is built for hair-like strokes; a swatch video calls the shades natural and the pigment-to-wax ratio just right, and a makeup artist on Reddit finds it easier to control.
The brand makes no long-wear or waterproof claim and pairs it with a clear brow gel to set, so wear evidence is limited to user anecdotes.
Eleven shades run from Blonde and Taupe through Auburn and Chocolate to Ebony, plus Granite for grey or ashy brows.
$26 for 0.003 oz is costly per gram, and creators such as PureWow test cheaper fine-tip pencils like NYX Micro Brow against it.
A long-standing benchmark brow pencil: makeup artists and longtime users on r/MakeupLounge, r/Sephora and r/muacjdiscussion still name it, though some say cheaper pencils now replace it easily.
Beauty profile
Texture
Dry wax formula blended with pigment in an ultra-slim retractable pencil with a 1 mm tip
Format
Finish
Coverage
Shade range
Size
Key ingredients
Ingredient encyclopedia →What’s in it: Hydrogenated soybean and coconut-derived waxes with mica and iron oxides for pigment; contains tocopheryl acetate (vitamin E).
How to use
Brush hairs into place with the spoolie, outline the brow with light pressure from the arch to the tail, then add hair-like strokes in sparse areas and blend with the spoolie.
Claims & certifications
Formulas change. Always check the packaging, and patch-test if your skin is reactive.
Creator video reviews
Real reviews, try-ons and wear tests from independent creators — verified with TikTok and YouTube and labelled when sponsored.
We don’t pay creators for reviews, and they don’t pay us. Nothing from TikTok or YouTube loads until you press play.
What people say
Verbatim from Reddit, forums, blogs and the beauty press — linked, so you can read the whole thread.
5 verbatim quotes · 3 positive · 1 mixed · 1 critical
Makeup artist here. Anastasia has a lot of different shades of brow pencils ranging from grey to red/auburn to black. … I prefer the Brow Wiz pencils and find them easier to control.
I'll go do them now, ABH brow wiz is my jam
Eyebrows: ABH brow wiz and brow pomade (been buying these products since 2019).
ABH brow wiz pencil though I think can find easy replacements
ABH Brow Wiz and Dip brow … The ABH brow products would give me pimples under my eyebrows but I kept using them.
Price & value
Typical price
$26.00
for 0.003 oz / 0.085 g
Right around the going rate for eyes. Our value score: 6.9/10 for a mid-range pick.
Price checked November 2026 at a non-Amazon retailer. Prices change — retailers show the current one.
Where to buy
We may earn a commission when you buy through links on this page. It never affects our scores or what we recommend. How we make money
Community
Ratings, skin types and the benefits people actually saw — logged on the Benefit Wheel.
No member ratings yet.
Tried it? Your score — and your skin or hair type — helps the next person decide.
Highlighted: what it’s built to do.
No discussions yet.
Tried Anastasia Beverly Hills Brow Wiz? Ask a question or share how it’s working for your skin or hair — you’ll be the first.
FAQ
The brand lists 11 shades: Blonde, Taupe, Caramel, Auburn, Chocolate, Soft Brown, Medium Brown, Ash Brown, Dark Brown, Granite and Ebony. ABH suggests using a lighter shade to fill and a deeper shade for detail.
Anastasia Beverly Hills labels Brow Wiz both cruelty-free and vegan on its product page.
ABH recommends holding the pencil at a slant, lightly placing the tip on the brow, applying pressure at the bottom and flicking the wrist. Strokes should follow the direction of hair growth and be blended with the spoolie.
The brand does not describe Brow Wiz as waterproof. It suggests following with a clear brow gel to set the brows.
Alternatives

Anastasia Beverly Hills
A 14-shade warm-neutral palette of 9 mattes and 5 metallics that creators still return to for everyday-to-evening looks.

Too Faced
The prestige volumizing mascara with an hourglass brush: dramatic, curled lashes in a coat or two, at a premium $29 price.

Maybelline New York
A $13.99 drugstore mascara with a bendy Flex Tower wand that creators rate for length and separation, though some find it clumpy.

L'Oréal Paris
A soft-bristle drugstore volumizer that creators keep testing as a cheaper Better Than Sex alternative, at $13.99.