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Instant Age Rewind Eraser Multi-Use Concealer vs Shape Tape Concealer

Maybelline New York Instant Age Rewind Eraser Multi-Use Concealer and Tarte Shape Tape Concealer tie on our overall score — the choice comes down to what you value most.

Benefit fingerprints

What each one does.

Maybelline New York Instant Age Rewind Eraser Multi-Use Concealer

HydrateClarifyRenewGlowCalm & ProtectHair & ScalpFinish & WearScentMoistureBarrierBreakoutsOil & PoresCleanseLines & FirmnessTextureEye AreaEven ToneRadianceSensitiveProtectRepairShape & ShineScalpFinishWearCoverageLashes & BrowsFloralGourmandFreshWoody & AmberHydratingPlumpingLong-lasting moistureBarrier repairDryness reliefFlaking reliefAcneBlackheadsClogged poresOil controlPore refiningShine controlMakeup removalDouble cleansingFine linesFirmingCrepinessSmoothingResurfacingBumps & KPDark circlesPuffinessDark spotsHyperpigmentationAcne marksBrighteningDullnessGlass skinSoothingRednessIrritation-freeUV protectionNo white castAntioxidantOdor controlDamage repairSplit endsHeat protectionCurl definitionFrizz controlVolumeShineScalp careHair growth supportDandruffColor protectionMatteDewySatinNaturalLong-wearTransfer-proofWaterproofBuildableSheer coverageMedium coverageFull coverageBlurringLash lengthLash volumeCurl holdBrow definitionFloralWhite floralRoseVanillaGourmandCaramelCitrusFresh & cleanAquaticGreenWoodyAmberMuskySpicyHydrateClarifyRenewGlowHair & ScalpFinish & WearScent

Tarte Shape Tape Concealer

HydrateClarifyRenewGlowCalm & ProtectHair & ScalpFinish & WearScentMoistureBarrierBreakoutsOil & PoresCleanseLines & FirmnessTextureEye AreaEven ToneRadianceSensitiveProtectRepairShape & ShineScalpFinishWearCoverageLashes & BrowsFloralGourmandFreshWoody & AmberHydratingPlumpingLong-lasting moistureBarrier repairDryness reliefFlaking reliefAcneBlackheadsClogged poresOil controlPore refiningShine controlMakeup removalDouble cleansingFine linesFirmingCrepinessSmoothingResurfacingBumps & KPDark circlesPuffinessDark spotsHyperpigmentationAcne marksBrighteningDullnessGlass skinSoothingRednessIrritation-freeUV protectionNo white castAntioxidantOdor controlDamage repairSplit endsHeat protectionCurl definitionFrizz controlVolumeShineScalp careHair growth supportDandruffColor protectionMatteDewySatinNaturalLong-wearTransfer-proofWaterproofBuildableSheer coverageMedium coverageFull coverageBlurringLash lengthLash volumeCurl holdBrow definitionFloralWhite floralRoseVanillaGourmandCaramelCitrusFresh & cleanAquaticGreenWoodyAmberMuskySpicyHydrateClarifyRenewGlowHair & ScalpFinish & WearScent

Side by side

Every detail, compared.

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Beauty score
8.2Great
8.2Great
Payoff & performance30% of score
8.0
8.4
Wear time15% of score
7.6
8.0
Shade range & inclusivity15% of score
7.6
8.6
Value20% of score
9.2
7.8
Community love20% of score
8.3
8.0
Community
No ratings yet
No ratings yet
PriceTypical, checked by our editors
$12.99/ 0.2 fl oz / 5.9 mlDrugstore
$32.00/ 0.33 fl oz / 10 mlMid-range
Price per ounceLowest wins
$65.11 / oz
$94.64 / oz
What it does
  • Brightening
  • Medium coverage
  • Long-wear
  • Hydrating
  • Full coverage
  • Matte
  • Long-wear
  • Waterproof
Made for
All skin types, Sensitive skin, Dry skin, Mature skin
Oily skin, Combination skin, Normal skin
Format
Concealer
Concealer
Texture
Brand describes a hydrating, silicone-based, crease-resistant liquid with a natural finish, dispensed through a twist-up cushion sponge tip
Brand describes full coverage 'without the full feel' and a smooth, natural matte finish that does not look cakey
Finish
Natural
Matte
Coverage
Medium
Full
ShadesMore wins
18
48
Fragrance-free
—
No — contains fragrance
Claims
Vegan, Non-comedogenic, Paraben-free
Vegan, Cruelty-free (brand-stated), Dermatologist-tested, Paraben-free
Brand origin
🇺🇸 American beauty
🇺🇸 American beauty
Video reviews
Best for
  • • Budget shoppers who want a reliable under-eye concealer
  • • Quick, on-the-go application straight from the tube
  • • Mature skin that prefers a hydrating, crease-resistant formula
  • • Covering dark circles and blemishes with full coverage
  • • Oily and combination skin that wants a matte, long-wear concealer
  • • Deeper skin tones looking for a close concealer match
Strengths
  • Low price for a concealer often compared with NARS
  • Medium coverage that brightens dark circles
  • 18 shades plus 4 color-correcting shades
  • Full, brightening coverage for dark circles, redness and blemishes
  • 48 shades, including a wide run of deep and rich options
  • 0.33 fl oz tube holds more than most prestige concealers
Watch-outs
  • Fuzzy sponge-tip applicator that some users find messy
  • Some users report it creases easily under the eyes
  • Some Reddit users report heavy creasing or a look that sits on top of the skin
  • Matte formula targets oily and combination skin; Tarte steers dry skin to Shape Tape Creamy
Where to buy

Affiliate links — we may earn a commission. How we make money

FAQ

Quick answers.

Which is better, Instant Age Rewind Eraser Multi-Use Concealer or Shape Tape Concealer?

Maybelline New York Instant Age Rewind Eraser Multi-Use Concealer and Tarte Shape Tape Concealer tie on our overall score — the choice comes down to what you value most.

Which is better value?

Maybelline New York Instant Age Rewind Eraser Multi-Use Concealer works out to about $65.11 / oz and Tarte Shape Tape Concealer to about $94.64 / oz, based on typical non-Amazon retail prices when we last checked.

How do you score them?

Both are scored on the same five-factor rubric (payoff & performance, wear time, shade range & inclusivity, value, community love), using the formula or specs, verified creator reviews, community consensus and value. Brands can’t pay for placement.