Cult favorite

Easy Bake Loose Baking & Setting Powder

A finely milled, talc-based baking powder in 12 tinted shades that blurs and brightens; the original formula is fragranced.

8.2

Great

Beauty score

#6 of 14 complexion

Community

—/10

Format: Powder
Finish: Matte
Shades: 12
Price tier: Mid-range

Long-wear Shine control Blurring Matte Brightening

Made for: Oily skin · Combination skin · Normal skin

Check price on Amazon Buy from the brand$40.00

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Last reviewed November 2, 2026 by our editors · How we score

The verdict

A finely milled, talc-based baking powder in 12 tinted shades that blurs and brightens; the original formula is fragranced.

Easy Bake is Huda Beauty's loose baking and setting powder, a talc-based formula in 12 tinted, brightening shades sold in a 20 g jar with a powder net. Huda says it leaves a matte finish with a hint of sheen, blurs pores and fine lines and controls shine, and recommends baking it for three to five minutes. Reddit users call it a holy grail and even good value, while one blogger found it only modestly extended wear and looked cakey when overapplied.

Best for

Baking under-eyes and the T-zone for long, shine-free wear
Oily and combination skin
Brightening or color-correcting while setting makeup

What we love

12 shades, from brightening light tones to rich shades such as Coffee Cake
Finely milled powder that users say blurs pores and sets makeup
Powder net helps control mess and product waste
Vegan-friendly, noncomedogenic, paraben-free and dermatologist-tested
A separate fragrance-free version is available

Worth knowing

Original formula contains fragrance and allergens such as linalool and coumarin
Can look cakey if too much is applied, one blogger found
Talc-based, which some shoppers avoid
$40 for 20 g costs more than drugstore loose powders

How it scored

The breakdown.

Five factors, weighted for makeup. Here’s our working.

8.2Great

Beauty score out of 10. Brands can’t pay for placement — ever.

Payoff & performance30%8.5
Reddit users call it a holy grail and favorite blurring powder, and every member of Huda's 20-person panel said pores and fine lines looked blurred for up to seven hours.
Wear time15%8.2
Huda pitches long-lasting, melt-proof wear, but one blogger found it extended her makeup's wear only modestly, with some creasing around the nose.
Shade range & inclusivity15%8.4
Twelve tinted shades is unusually broad for a setting powder, spanning brightening, color-correcting and rich tones such as Cinnamon Bun and Coffee Cake.
Value20%7.4
At $40 for 20 g it costs more per gram than Laura Mercier's translucent powder, though one Reddit user argues it works out more cost-effective than drugstore picks.
Community love20%8.5
A long-running Huda bestseller with YouTube reviews from its 2018 launch onward and holy-grail mentions on Reddit, tempered by a blogger who would not repurchase at the price.

Beauty profile

Inside the bottle.

Texture

Brand describes an extremely light, silky, finely milled loose powder that blends into skin and leaves a translucent veil of color

Format

Powder

Finish

Matte

Coverage

Sheer

Shade range

12 shades

Fragrance

Contains fragrance

Size

20 g

How to use

Apply a generous layer under the eyes and on the T-zone, laugh lines, outer corners of the mouth and chin, let it bake for 3 to 5 minutes, then gently dust away the excess.

Free from (brand-stated)

parabens

Claims & certifications

Vegan
Non-comedogenic
Paraben-free
Dermatologist-tested

Full ingredient list (INCI)30 ingredients · key actives highlighted · as listed by the brand

TALC,
SYNTHETIC FLUORPHLOGOPITE,
SILICA,
DIMETHICONE,
NYLON-12,
CAPRYLYL GLYCOL,
PENTYLENE GLYCOL,
ORYZA SATIVA STARCH / ORYZA SATIVA (RICE) STARCH,
PHENYL TRIMETHICONE,
SODIUM DEHYDROACETATE,
OCTYLDODECYL STEAROYL STEARATE,
DIISOSTEARYL MALATE,
PARFUM / FRAGRANCE,
TOCOPHERYL ACETATE,
BENZYL SALICYLATE,
SORBITAN SESQUIOLEATE,
HEXYL CINNAMAL,
LINALOOL,
COUMARIN,
BENZYL BENZOATE,
ACETYL CEDRENE,
CANANGA ODORATA OIL/EXTRACT,
TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES,
TRIMETHYLBENZENEPROPANOL,
VANILLIN,
ROSE KETONES. MAY CONTAIN (+/-) IRON OXIDES/CI 77492,
IRON OXIDES/CI 77491,
ULTRAMARINES/CI 77007,
YELLOW 5 LAKE/CI 19140,
IRON OXIDE/CI 77499.

Formulas change. Always check the packaging, and patch-test if your skin is reactive.

Official product page

Creator video reviews

Watch it in action.

Real reviews, try-ons and wear tests from independent creators — verified with TikTok and YouTube and labelled when sponsored.

We don’t pay creators for reviews, and they don’t pay us. Nothing from TikTok or YouTube loads until you press play.

What people say

Straight from the source.

Verbatim from Reddit, forums, blogs and the beauty press — linked, so you can read the whole thread.

4 verbatim quotes · 2 positive · 1 mixed · 1 critical

r/drugstoreMUA

However if you do rhe math its more cost effective to just get huda easy bake, its a HG

u/mrsjacksonnnr/drugstoreMUA · 2026-112Source

r/drugstoreMUA

Huda easy bake is my favorite by far!

u/Puzzleheaded_Cow_658r/drugstoreMUA · 2026-092Source

Tayler's Edit

Although I like it and I am glad I tried it, I don’t think I would purchase it again. It is just a little too expensive for what it is.

TaylerTayler's Edit · 2018-10Source

Tayler's Edit

I have made the mistake a few times of applying too much and I started to look cakey.

TaylerTayler's Edit · 2018-10Source

Price & value

Is it worth it?

Typical price

$40.00

for 20 g

DrugstoreMid-rangePrestigeLuxury

Right around the going rate for complexion. Our value score: 7.4/10 for a mid-range pick.

Price checked November 2026 at a non-Amazon retailer. Prices change — retailers show the current one.

Where to buy

Check price on Amazon Buy from the brand$40.00

We may earn a commission when you buy through links on this page. It never affects our scores or what we recommend. How we make money

Community

What members noticed.

Ratings, skin types and the benefits people actually saw — logged on the Benefit Wheel.

No member ratings yet.

Tried it? Your score — and your skin or hair type — helps the next person decide.

Highlighted: what it’s built to do.

Discussion

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Tried Huda Beauty Easy Bake Loose Baking & Setting Powder? Ask a question or share how it’s working for your skin or hair — you’ll be the first.

FAQ

Good questions.

How do you bake with Easy Bake?

Huda says to apply a generous layer under the eyes and on the T-zone, laugh lines, outer corners of the mouth and chin, let it bake for three to five minutes, then gently dust away the excess.

Does it contain fragrance?

Yes. The original Easy Bake lists parfum/fragrance and allergens such as linalool and coumarin. Huda also sells a separate Easy Bake Fragrance Free Loose Baking and Setting Powder.

How many shades are there?

Huda lists 12: Peach Pie, Matcha Milk Cake, Ube Birthday Cake, Sugar Cookie, Cherry Blossom Cake, Cupcake, Pound Cake, Banana Bread, Blondie, Kunafa, Cinnamon Bun and Coffee Cake. The brand says the tints subtly color correct and highlight.

Is it a good choice for dry skin?

Huda pitches a matte finish with a hint of sheen, and one Reddit user recommends it specifically for oily skin. A blogger with under-eye creases found heavy application looked cakey and preferred pressing on just a little.

Sources we checked (8)