
OUAI
Detox Clarifying Hair Shampoo
A heavily fragranced weekly clarifier with apple cider vinegar that strips buildup well but costs more than most rivals.
The drugstore ketoconazole shampoo that dermatologists and dandruff sufferers keep returning to, used just twice a week.
Beauty score
#1 of 5 wash day
Community
—/10
Made for: All hair types · Color-treated hair
Last reviewed November 2, 2026 by our editors · How we score
The verdict
The drugstore ketoconazole shampoo that dermatologists and dandruff sufferers keep returning to, used just twice a week.
Nizoral A-D is an over-the-counter anti-dandruff shampoo whose active ingredient is 1% ketoconazole, an antifungal that targets the yeast associated with dandruff. The label directs use every 3–4 days for up to eight weeks, then as needed, with a regular shampoo in between. Dermatologist creators and long-term users credit it with controlling stubborn flaking and itching where zinc pyrithione shampoos fell short. The trade-offs are a sulfate (SLES) base that can feel drying on lengths and a strict usage schedule.
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What we love
Worth knowing
How it scored
Five factors, weighted for formulas. Here’s our working.
Beauty score out of 10. Brands can’t pay for placement — ever.
Ketoconazole is a well-studied anti-dandruff active, and long-term users and dermatologist creators consistently report controlled flaking and itching within weeks.
The only OTC dandruff shampoo with 1% ketoconazole, per the brand; the SLES-based cleanser and fragrance are basic and can be drying on lengths.
A pearlescent shampoo with a fresh scent, but it needs a twice-weekly schedule and many users follow with a separate conditioner to offset dryness.
About $17 for 7 fl oz at Walmart, and because it is used only every 3–4 days a bottle lasts many weeks, keeping the cost per wash low.
A perennial recommendation on dandruff and scalp forums and from dermatologists on YouTube, often described as the product that finally worked.
Beauty profile
Texture
Pearlescent shampoo with a soft look and feel (brand FAQ)
Format
Fragrance
Size
Key ingredients
Ingredient encyclopedia →What’s in it: Active ingredient: ketoconazole 1% w/w (anti-dandruff). Cleansing base includes sodium laureth sulfate and sodium cocoyl sarcosinate.
How to use
Wet hair thoroughly, apply shampoo, lather generously and rinse; repeat every 3–4 days for up to 8 weeks, then use only as needed to control dandruff. Children under 12 should ask a doctor.
Formulas change. Always check the packaging, and patch-test if your skin is reactive.
Creator video reviews
Real reviews, try-ons and wear tests from independent creators — verified with TikTok and YouTube and labelled when sponsored.
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What people say
Verbatim from Reddit, forums, blogs and the beauty press — linked, so you can read the whole thread.
4 verbatim quotes · 2 positive · 1 mixed · 1 critical
Think of Nizoral as a scalp treatment more so than a shampoo. … Do this 2 or 3 times a week. By the time you get through the bottle, your itch should be long gone.
one thing worth mentioning is that Nizoral can be pretty drying on the hair itself. I´d focus it on the scalp rather than rubbing it through the lengths, especially if you have long hair.
Nizoral made my scalp sooo dry and actually made my dandruff worse.
I use Nizoral (the dandruff shampoo) once every two weeks, and it has been tremendously helpful for me. I still have to wash my hair every 2-3 days, but it’s better than needing to do it every day.
Price & value
Typical price
$16.88
for 7 fl oz / 200 ml
Per ounce
$2.50
About 26% less per ounce than the typical wash day we review. Our value score: 8.6/10 for a drugstore pick.
Price checked November 2026 at a non-Amazon retailer. Prices change — retailers show the current one.
Where to buy
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Community
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FAQ
The label directs use every 3–4 days, about twice a week, for up to eight weeks and then only as needed to control dandruff. On other days a regular shampoo and conditioner can be used.
Nizoral's FAQ says it is safe to use on color-treated, chemically processed and gray hair. As with any drug product, the label warnings still apply.
Ketoconazole is an antifungal; the brand says it controls the fungus associated with dandruff and the label lists controlling flaking, scaling and itching as its use.
The label says to stop use and ask a doctor if a rash appears or the condition worsens or does not improve in 2–4 weeks, and not to use it on a broken or inflamed scalp.
Alternatives

OUAI
A heavily fragranced weekly clarifier with apple cider vinegar that strips buildup well but costs more than most rivals.

SheaMoisture
An inexpensive sulfate-free shampoo for waves and curls with shea butter and coconut oil, though results vary with hair type.

Olaplex
A gentle, bond-building daily shampoo that suits damaged and color-treated hair, priced well above most rivals.

Redken
A sulfate-free, low-pH repair shampoo that colorists rate for softness on damaged hair, best used with the rest of the line.