SheaMoisture's Coconut & Hibiscus Curl & Shine Shampoo is a sulfate-free cleanser for wavy and curly hair, with certified organic shea butter, coconut oil, neem oil, silk protein and hibiscus extract. The brand pitches softer, shinier, more manageable curls, and its gentle glucoside base suits low-poo routines. Creators with textured hair generally describe it as moisturizing, but some wavy and fine-haired users find the line heavy. At about $12 for 13 oz it is one of the cheaper options in the category.

Best for

Thick curly and coily hair that dries out easily
Budget-friendly sulfate-free wash days

What we love

Sulfate-, silicone- and paraben-free cleanse suited to curly-girl style routines
Shea butter, coconut oil and silk protein for softness and slip
Inexpensive and widely stocked at drugstores and Ulta
Comes in 13 oz and larger 24 oz bottles

Worth knowing

Can feel heavy on fine or wavy hair, according to some reviewers
Fragranced formula
Gentle cleanser may not remove heavy buildup without an occasional clarifier

How it scored

The breakdown.

Five factors, weighted for formulas. Here’s our working.

7.6Good

Beauty score out of 10. Brands can’t pay for placement — ever.

Results30%7.2
Reviewers with curly and coily hair commonly report soft, moisturized curls, while some wavy and fine-haired users find the line too heavy for definition.
Formula & ingredients20%7.2
A gentle glucoside and lactylate cleanser with shea butter, oils, silk protein and panthenol; free of sulfates and silicones but fragranced.
Texture & experience15%7.4
The brand promises a rich lather and a pleasant scent; wash-day videos show easy everyday use, though some wavy and fine-haired users find the line weighs hair down.
Value20%8.8
About $12 for 13 oz at Ulta makes it one of the cheaper sulfate-free curl shampoos available.
Community love15%7.3
A long-standing drugstore curl staple with years of creator reviews, though opinion is more divided than for newer curl brands.

Beauty profile

Inside the bottle.

Texture

Sulfate-free shampoo that creates a rich lather (brand description)

Format

Shampoo

Fragrance

Contains fragrance — Fragranced; brand describes it as naturally fragrant

Size

13 fl oz / 384 ml

Key ingredients

Ingredient encyclopedia →

What’s in it: Certified organic shea butter, coconut oil, neem seed oil, sodium lauroyl hydrolyzed silk (silk protein) and hibiscus flower extract; no percentages disclosed.

How to use

Apply to wet hair and gently massage into a rich lather, rinse thoroughly and repeat if necessary.

Free from (brand-stated)

sulfates
silicones
parabens
phthalates
mineral oil
petrolatum

Claims & certifications

Sulfate-free
Silicone-free
Paraben-free

Full ingredient list (INCI)25 ingredients · key actives highlighted · as listed by the brand

Water,
Decyl Glucoside,
Sodium Lauroyl Lactylate,
Glycol Stearate,
Fragrance,
Butyrospermum Parkii (Shea) Butter,
Panthenol,
Guar Hydroxypropyltrimonium Chloride,
Sodium Lauroyl Hydrolyzed Silk,
Citric Acid,
Stearamide AMP,
Melia Azadirachta (Neem) Seed Oil,
Brassica Campestris (Rapeseed) Seed Oil,
Sodium Phytate,
Cocos Nucifera (Coconut) Oil,
Rosmarinus Officinalis (Rosemary) Leaf Oil,
Tocopherol,
Hibiscus Rosa-Sinensis Flower Extract,
Aloe Barbadensis Leaf Juice,
Glycerin (Vegetable),
Glycine Soja (Soybean) Oil,
Sodium Benzoate,
Caprylyl Glycol,
Triethyl Citrate,
Benzoic Acid

Formulas change. Always check the packaging, and patch-test if your skin is reactive.

Official product page

Creator video reviews

Watch it in action.

Real reviews, try-ons and wear tests from independent creators — verified with TikTok and YouTube and labelled when sponsored.

We don’t pay creators for reviews, and they don’t pay us. Nothing from TikTok or YouTube loads until you press play.

Price & value

Is it worth it?

Typical price

$12.49

for 13 fl oz / 384 ml

Per ounce

$0.96

DrugstoreMid-rangePrestigeLuxury

About 72% less per ounce than the typical wash day we review. Our value score: 8.8/10 for a drugstore pick.

Price checked November 2026 at a non-Amazon retailer. Prices change — retailers show the current one.

Where to buy

Check price on Amazon Buy from the brand$12.49 USee it at Ulta

We may earn a commission when you buy through links on this page. It never affects our scores or what we recommend. How we make money

Community

What members noticed.

Ratings, skin types and the benefits people actually saw — logged on the Benefit Wheel.

No member ratings yet.

Tried it? Your score — and your skin or hair type — helps the next person decide.

Highlighted: what it’s built to do.

Discussion

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FAQ

Good questions.

Is SheaMoisture Coconut & Hibiscus Shampoo sulfate-free?

Yes. SheaMoisture describes it as sulfate-free and says its hair products contain no silicones, sulfates, parabens, phthalates, mineral oil or petrolatum. It cleanses with decyl glucoside and sodium lauroyl lactylate.

Is it good for wavy hair?

The brand markets it for wavy, curly and coily hair. Some wavy-haired reviewers, such as in one-brand wash-day videos, find the Coconut & Hibiscus line too rich, so results depend on hair density and porosity.

What conditioner should I pair it with?

The brand's matching Coconut & Hibiscus Curl & Shine Conditioner is the usual partner, and many creators review the two together.

Sources we checked (5)