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Finish & Wear · Finish

Natural

8 products we review are built for natural — 38% of them sunscreen. The ingredients doing most of the work: vitamin e, glycerin and chemical uv filters. Most are made for sensitive skin, dry skin and normal skin.

How makeup looks and lasts: matte to dewy, all-day wear, sheer to full coverage.

Finish & WearFinishWearCoverageLashes & BrowsMatteDewySatinNaturalLong-wearTransfer-proofWaterproofBuildableSheer coverageMedium coverageFull coverageBlurringLash lengthLash volumeCurl holdBrow definitionFinish & WearFinishWearCoverageLashes & BrowsMatteDewySatinNaturalLong-wearTransfer-proofWaterproofBuildableSheer coverageMedium coverageFull coverageBlurringLash lengthLash volumeCurl holdBrow definition

Top rated

The natural podium.

The ingredients behind it

Key actives in the products that deliver natural — tap one for what it does and how strong the evidence is.

Often paired with

Benefits that tend to come along for the ride.

8 products

Every natural pick.

8 products

Real Techniques Miracle Complexion Sponge
Best overall

Real Techniques

Miracle Complexion Sponge

8.3Great

The orange drugstore sponge long pitted against the Beautyblender, and Byrdie's 2026 pick for blending cream products.

Tool4$5.47
Anastasia Beverly Hills Brow Wiz
Cult favorite

Anastasia Beverly Hills

Brow Wiz

8.0Great

ABH's ultra-fine retractable brow pencil for hair-like strokes, in 11 shades; a long-time favorite whose $26 price invites dupes.

Brow4$26.00
Physicians Formula Murumuru Butter Bronzer
Community favorite

Physicians Formula

Murumuru Butter Bronzer

8.0Great

A drugstore cult bronzer with a creamy-feeling powder and soft glow, in eight shades for $16.99.

Bronzer5$16.99
Beautyblender Beautyblender Original Makeup Sponge
Cult favorite

Beautyblender

Beautyblender Original Makeup Sponge

7.9Good

The original pink, edgeless blending sponge, still a benchmark for a seamless damp-sponge finish, though cheaper rivals now come close.

Tool3$20.00
Supergoop! Unseen Sunscreen SPF 50
Cult favorite Trending

Supergoop!

Unseen Sunscreen SPF 50

7.9Good

The cult clear-gel primer sunscreen, now SPF 50: invisible on every skin tone and makeup-friendly, but pricey per ounce.

SPF 504$38.00
Bioré UV Aqua Rich SPF 50 (US formula)
Best value Trending

Bioré

UV Aqua Rich SPF 50 (US formula)

7.8Good

The US-legal take on Japan's cult watery sunscreen: light, invisible and cheap, but fragranced, alcohol-based and not the Japanese formula.

SPF 505$15.99
Tower 28 SunnyDays Tinted SPF 30
Sensitive-skin pick Trending

Tower 28

SunnyDays Tinted SPF 30

7.7Good

A gentle 100% mineral tinted SPF 30 with buildable light-medium coverage and an NEA seal, in 17 shades.

SPF 305$32.00
Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk
Cult favorite Trending

Charlotte Tilbury

Matte Revolution Lipstick in Pillow Talk

7.5Good

The best-known nude-pink matte lipstick: comfortable, flattering and long-wearing, at a luxury price.

Lipstick4$37.00