Best value
Maybelline New York
Fit Me Matte + Poreless Foundation
8.2Great
A $11.99 oil-free matte foundation in 40 shades that remains a go-to drugstore pick for normal to oily skin.
Foundation4$11.99
Finish & Wear · Coverage
Medium coverage
4 products we review are built for medium coverage — 75% of them complexion. The ingredients doing most of the work: glycerin, zinc oxide and centella asiatica. Most are made for sensitive skin, normal skin and oily skin.
How makeup looks and lasts: matte to dewy, all-day wear, sheer to full coverage.
Top rated
The medium coverage podium.
The ingredients behind it
Key actives in the products that deliver medium coverage — tap one for what it does and how strong the evidence is.
Often paired with
Benefits that tend to come along for the ride.
4 products
Every medium coverage pick.
4 products
Best value
Maybelline New York
Instant Age Rewind Eraser Multi-Use Concealer
8.2Great
A $12.99 cushion-tip concealer with medium coverage and 18 shades, long a drugstore favorite for brightening under-eyes.
Concealer5$12.99
Cult favorite
NARS
Radiant Creamy Concealer
8.2Great
A cult creamy concealer with a luminous finish, buildable medium coverage and 30 shades, priced at the prestige end.
Concealer4$36.00
Sensitive-skin pick Trending
Tower 28
SunnyDays Tinted SPF 30
7.7Good
A gentle 100% mineral tinted SPF 30 with buildable light-medium coverage and an NEA seal, in 17 shades.
SPF 305$32.00