Best overall
CeraVe
Hydrating Facial Cleanser
8.6Excellent
A fragrance-free, non-foaming ceramide cleanser that cleans without tightness — the default pick for normal to dry and sensitive skin.
Cleanser4$15.99
Hydrate · Moisture
Hydrating
41 products we review are built for hydrating — 15% of them moisturizers. The ingredients doing most of the work: glycerin, hyaluronic acid and vitamin e. Most are made for dry skin, sensitive skin and normal skin.
Water in, water kept: humectants, plumping and barrier repair for skin that feels comfortable all day.
Top rated
The hydrating podium.
The ingredients behind it
Key actives in the products that deliver hydrating — tap one for what it does and how strong the evidence is.
Often paired with
Benefits that tend to come along for the ride.
41 products
Every hydrating pick.
41 products
Sensitive-skin pick
La Roche-Posay
Toleriane Double Repair Face Moisturizer
8.4Great
A light, oil-free ceramide and niacinamide face cream that Reddit routinely recommends for sensitive and acne-prone skin.
Cream4$24.99
Community favorite
La Roche-Posay
Toleriane Hydrating Gentle Facial Cleanser
8.4Great
A fragrance-free, sulfate-free cream cleanser with ceramide-3 and niacinamide that dermatologists keep recommending for dry, sensitive skin.
Cleanser4$19.99
Best overall
e.l.f. Cosmetics
Halo Glow Liquid Filter
8.3Great
A $15 liquid glow booster in 15 shades, widely compared with Charlotte Tilbury's Flawless Filter for a fraction of the price.
Highlighter5$15.00
Best overall
Aquaphor
Lip Repair
8.3Great
A cheap, fragrance-free drugstore lip ointment that reliably soothes chapped, cracked lips without prestige-brand pricing.
Lip balm4
Best overall Trending
La Roche-Posay
Anthelios Melt-In Milk Sunscreen SPF 60
8.2Great
A fragrance-free face-and-body SPF 60 with 80-minute water resistance and a velvety, fast-absorbing feel, at a fair price per ml.
SPF 603$37.99
Cult favorite Trending
Banila Co
Clean It Zero Cleansing Balm Original
8.2Great
The sherbet-textured K-beauty balm that melts makeup and sunscreen and rinses clean — the cleansing-balm benchmark, with added fragrance.
Cleansing balm4$21.00
Best value
Maybelline New York
Instant Age Rewind Eraser Multi-Use Concealer
8.2Great
A $12.99 cushion-tip concealer with medium coverage and 18 shades, long a drugstore favorite for brightening under-eyes.
Concealer5$12.99
Best value
Tree Hut
Moroccan Rose Shea Sugar Scrub
8.2Great
A cheap, generous sugar scrub with shea butter, plant oils and a rose scent, popular for softening dry body skin.
Body scrub4$9.99
Cult favorite
NARS
Radiant Creamy Concealer
8.2Great
A cult creamy concealer with a luminous finish, buildable medium coverage and 30 shades, priced at the prestige end.
Concealer4$36.00
Best value Trending
NYX Professional Makeup
Butter Gloss Non-Sticky Lip Gloss
8.1Great
A $6 non-sticky gloss with a buttery feel and one of the widest shade ranges in drugstore lip gloss.
Lip gloss4$6.00
Best value Trending
Beauty of Joseon
Glow Serum: Propolis + Niacinamide
8.0Great
A cushiony propolis-and-niacinamide serum with a low price and a devoted following for glow, calm and smoother-looking pores.
Serum5$17.00
Cult favorite Trending
COSRX
Advanced Snail 96 Mucin Power Essence
7.9Good
The K-beauty hydration staple: 96% snail mucin in a lightweight, fragrance-free essence that most skin types tolerate, at a fair price.
Essence5$25.00
Community favorite
Fenty Beauty
Gloss Bomb Universal Lip Luminizer
7.9Good
Fenty's signature high-shine gloss in 20 shades, led by Fenty Glow, a shimmering rose nude sold as universal.
Lip gloss5$23.00
Community favorite Trending
Laneige
Lip Sleeping Mask
7.9Good
The best-selling overnight lip mask: a smooth, scented balm that leaves lips soft by morning, though it is not the most intensive option.
Lip balm4$24.00
Best value
Black Girl Sunscreen
Black Girl Sunscreen SPF 30
7.8Good
An affordable, moisturizing SPF 30 that dries clear on deep skin tones, with a glowy finish oily skin may find too shiny.
SPF 304$18.99
Budget pick
Cetaphil
Gentle Skin Cleanser
7.8Good
The classic milky, fragrance-free cleanser, now sulfate-free with niacinamide and panthenol — basic, gentle and easy to find anywhere.
Cleanser4$12.99
Bumble and bumble
Hairdresser's Invisible Oil Heat/UV Protective Primer
7.8Good
A six-oil leave-in primer spray that detangles, softens and adds heat protection to 450°F plus UV filters, at a salon-brand price.
Leave-in5$34.00
Cult favorite Trending
Kiehl's
Ultra Facial Cream with Squalane
7.8Good
A fragrance-free 4.5% squalane cream that delivers dependable everyday hydration for most skin types at a premium per-ounce cost.
Cream5$39.00
Best value Trending
Bioré
UV Aqua Rich SPF 50 (US formula)
7.8Good
The US-legal take on Japan's cult watery sunscreen: light, invisible and cheap, but fragranced, alcohol-based and not the Japanese formula.
SPF 505$15.99
Viral Trending
Summer Fridays
Lip Butter Balm
7.7Good
A cushiony, glossy vegan lip balm in a squeeze tube that comforts dry lips; loved for feel and flavors, pricey for the size.
Lip balm4$24.00
Best value Trending
COSRX
Low pH Good Morning Gel Cleanser
7.7Good
An inexpensive low-pH gel wash with a light lather and a tea-tree scent — a solid morning or second cleanse, not a makeup remover.
Cleanser4$14.00
Viral Trending
Biodance
Bio-Collagen Real Deep Mask
7.6Good
Viral overnight hydrogel mask that leaves skin plump and dewy by morning, though reviewers call the glow a short-term boost.
Sheet mask4$19.00
Best value Trending
The Ordinary
Caffeine Solution 5% + EGCG
7.6Good
A budget caffeine and green-tea eye serum that visibly de-puffs for many users, but feels tacky and needs an eye cream on top.
Serum5$9.20