Head to head
OI Shampoo vs Hydrate Shampoo
Pureology Hydrate Shampoo edges out Davines OI Shampoo, 7.5 to 7.4. It wins on results, formula and value, while the OI Shampoo is stronger on texture and feel.
Benefit fingerprints
What each one does.
Davines OI Shampoo
Pureology Hydrate Shampoo
Side by side
Every detail, compared.
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Pureology
Hydrate Shampoo
Highest score- Hydrating
- Shine
- Frizz control
- Hydrating
- Color protection
- Damage repair
- • Dry, frizzy or color-treated medium to coarse hair
- • Fans of a luxurious, scented wash-day experience
- • Pairing with the OI Conditioner or OI Oil
- • Dry, color-treated hair of normal to thick texture
- • Vivid or bleached hair that needs a gentle, moisturizing wash
- • Pairing with the matching Hydrate conditioner
- Creamy, velvety lather that leaves hair soft and shiny
- Sulfate-free cleansing base
- Signature warm, lingering scent
- Sulfate-free and vegan
- Rich moisture for dry, color-treated hair
- Concentrated: Ulta says a bottle lasts 75+ washes
- Expensive for a daily shampoo
- Can be too rich for fine, low-porosity hair
- Expensive up front
- Silicones and polymers can weigh down fine waves
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Affiliate links — we may earn a commission. How we make money
FAQ
Quick answers.
Which is better, OI Shampoo or Hydrate Shampoo?
Pureology Hydrate Shampoo edges out Davines OI Shampoo, 7.5 to 7.4. It wins on results, formula and value, while the OI Shampoo is stronger on texture and feel.
Which is better value?
Davines OI Shampoo works out to about $4.54 / oz and Pureology Hydrate Shampoo to about $4.34 / oz, based on typical non-Amazon retail prices when we last checked.
How do you score them?
Both are scored on the same five-factor rubric (results, formula & ingredients, texture & experience, value, community love), using the formula or specs, verified creator reviews, community consensus and value. Brands can’t pay for placement.