
Not Your Mother's
Curl Talk Defining Cream
A cheap, lightweight rice-protein curl cream that defines and softens waves and curls but gives little hold without a gel.
A lightweight cream gel that gives fine to medium waves and curls soft, touchable definition; its gentle hold can take a lot of product.
Beauty score
#6 of 8 styling
Community
—/10
Made for: Wavy hair · Curly hair · Fine hair
Last reviewed November 2, 2026 by our editors · How we score
The verdict
A lightweight cream gel that gives fine to medium waves and curls soft, touchable definition; its gentle hold can take a lot of product.
Light Hold Creme Gel is Bounce Curl's long-running cream gel for wavy and curly hair, formulated with jojoba esters, hydrolyzed oat and quinoa proteins and aloe, and free of silicones, parabens, sulfates and PEGs. The brand pitches it at fine to medium textures that want gentle hold without weight, with a tropical guava, mango and pineapple scent. Reviewers on ChickAdvisor and Reddit describe soft, defined curls that are not weighed down. The trade-off is hold: one reviewer needed a lot of gel to form a cast, and the brand says it works best with its own products.
Best for
What we love
Worth knowing
How it scored
Five factors, weighted for formulas. Here’s our working.
Beauty score out of 10. Brands can’t pay for placement — ever.
ChickAdvisor and Reddit users report soft, defined curls that are not weighed down, but its light hold can need a lot of product to form a cast.
A silicone-, sulfate- and paraben-free VP/VA copolymer gel with glycerin, jojoba esters and plant proteins, which the brand says is vegan and dermatologist-tested.
Reviewers describe a gel-cream that melts into hair without weighing it down, with a tropical fruit scent; the brand formulates it for fine to medium hair.
At $19.99 for 8 fl oz it sits above drugstore gels, and one ChickAdvisor reviewer called it expensive but worth it; the 12 and 32 fl oz sizes cost less per ounce.
A curly-community staple with years of YouTube tutorials and a brand TikTok Shop with more than 300K items sold, though recent Reddit talk centers on Bounce Curl's brushes.
Beauty profile
Texture
Lightweight cream gel that the brand says gives a gentle, natural-looking hold
Format
Fragrance
Size
Key ingredients
Ingredient encyclopedia →What’s in it: VP/VA copolymer supplies the hold; glycerin, jojoba esters and hydrolyzed quinoa and oat proteins condition, with aloe, ginseng, sage and organic black cumin seed oil.
How to use
After washing and conditioning, apply a cream or leave-in, then work the gel through wet or damp hair, focusing on mid-lengths and ends; leave it in and air dry or diffuse.
Free from (brand-stated)
Claims & certifications
Formulas change. Always check the packaging, and patch-test if your skin is reactive.
Creator video reviews
Real reviews, try-ons and wear tests from independent creators — verified with TikTok and YouTube and labelled when sponsored.
We don’t pay creators for reviews, and they don’t pay us. Nothing from TikTok or YouTube loads until you press play.
What people say
Verbatim from Reddit, forums, blogs and the beauty press — linked, so you can read the whole thread.
4 verbatim quotes · 3 positive · 1 mixed
It's a gel-cream that melts into your hair, leaving it very soft, bouncy with very define and beautiful curls.
It is expensive but the product it amazing. I have wavy hair and it is lightweight enough not to weigh my hair down.
I need a lot of this gel to even obtain a cast for 15 min. My hair is a sponge. But i find this gel also doesn't weight my hair down so thats great.
I have a similar texture and recommend - on your detangled hair soaking wet- Bounce Curl leave-In, then the bounce curl light hold cream gel, style strands with bounce curl define edge lift brush to define and create your wave clumps.
Price & value
Typical price
$19.99
for 8 fl oz / 237 ml
Per ounce
$2.49
About 38% less per ounce than the typical styling we review. Our value score: 7.4/10 for a drugstore pick.
Price checked November 2026 at a non-Amazon retailer. Prices change — retailers show the current one.
Where to buy
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Community
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FAQ
Bounce Curl describes a light, natural-looking hold meant for soft, touchable waves and curls. One ChickAdvisor reviewer said she needed a lot of the gel to get a cast, so people who want firm hold may prefer a stronger gel.
Bounce Curl says the gel does not mix with all hair brands and that pairing it with Bounce Curl products gives the best results. It recommends applying a cream or leave-in first, then the gel.
Yes. The brand lists it as free of silicones, parabens, sulfates and PEGs, and describes it as vegan with no animal testing and dermatologist-tested.
The brand lists fine and medium textures with wavy or curly patterns. It also says the lightweight formula is suitable for refreshing curls on the days after wash day.
Alternatives

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A cheap, lightweight rice-protein curl cream that defines and softens waves and curls but gives little hold without a gel.

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