Best overall Trending

Platinum+ Hair Straightener

ghd's smart 1-inch flat iron holds a fixed 365°F with predictive sensors for sleek one-pass styling; superb results, no temperature control.

8.3

Great

Tool score

#1 of 5 hot tools

Community

—/10

Type: Flat iron (hair straightener)
Plates: 1-inch advanced precision-milled floating plates with high-gloss coating
Typical price: $319
Price tier: Luxury

Shine Frizz control Color protection Heat protection

Made for: All hair types

Check price on Amazon Buy from the brand$319

Also at

UUlta Beauty

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Last reviewed November 2, 2026 by our editors · How we score

The verdict

ghd's smart 1-inch flat iron holds a fixed 365°F with predictive sensors for sleek one-pass styling; superb results, no temperature control.

The Platinum+ is ghd's smart 1-inch flat iron: a single preset 365°F with ultra-zone predictive technology that monitors heat 250 times a second and adjusts power to hair thickness and styling speed. It heats in 20 seconds, has a wishbone hinge and rounded body for curls and waves, universal voltage and a 3-year warranty. T3's reviewer called it the GOAT of hair straightening. The trade-offs are a $319 list price, no adjustable temperature and a newer ghd Chronos now sitting alongside it.

Best for

Sleek one-pass straightening
Flat-iron curls and waves
Anyone who wants a no-settings, no-guesswork iron

Why it’s trending

ghd says it has won over 50 global beauty awards, including four Allure Best of Beauty awards for Best Flat Iron

Source

What we love

Predictive sensors hold 365°F and adjust to hair thickness and speed
Heats up in 20 seconds; universal voltage for travel
Wishbone hinge and rounded body for curls and waves as well as sleek styles
3-year warranty and a heat-resistant plate guard

Worth knowing

No adjustable temperature setting
$319 list price
ghd's newer Chronos styler now sits alongside it in the range

How it scored

The breakdown.

Five factors, weighted for tools and devices. Here’s our working.

8.3Great

Tool score out of 10. Brands can’t pay for placement — ever.

Performance30%8.7
T3 calls it the GOAT of hair straightening with flawless, reliable results, and Which? volunteers preferred it overall to the Dyson Corrale.
Build & reliability20%8.7
Precision-milled floating plates, a wishbone hinge, universal voltage and a 3-year warranty back a premium build.
Ease of use15%8.5
Heats in 20 seconds, is light enough to avoid arm ache per T3, and needs no settings, though the temperature cannot be adjusted.
Value20%7.0
At $319 it is among the priciest flat irons, though still cheaper than the Dyson Corrale that T3 and Which? compared it against.
Community love15%8.4
A long-standing salon favorite with stylist comparisons and first-impression videos; newer reviews weigh it against the ghd Chronos.

Specifications

By the numbers.

Type: Flat iron (hair straightener)
Model: ghd Platinum+ Styler, 1-inch
Plates: 1-inch advanced precision-milled floating plates with high-gloss coating
Temperature: Single preset 365°F
Heat technology: Ultra-zone predictive technology; sensors monitor heat 250 times per second
Heat-up time: 20 seconds
Hinge: Wishbone hinge with rounded barrel for curls and waves
Voltage: Universal voltage
Auto shut-off: Sleep mode after 30 minutes of non-use
Cord: 8.8 ft 360° swivel cord
Included: Heat-resistant protective plate guard
Warranty: 3 years
Warranty: 3-year

Size

1-inch plates

How to use

On dry hair, apply heat protection, take 1-inch sections, start as close to the root as possible and glide once from root to tip.

Official product page

Creator video reviews

Watch it in action.

Real reviews, try-ons and wear tests from independent creators — verified with TikTok and YouTube and labelled when sponsored.

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What people say

Straight from the source.

Verbatim from Reddit, forums, blogs and the beauty press — linked, so you can read the whole thread.

2 verbatim quotes · 2 positive

They may not offer as many new features as the Dyson Corrale , but they provide flawless, reliable results in a compact and lightweight package.

AnonymousT3Source

They heat up in just 20 seconds and often only need one pass to deliver a sleek finish, which is ideal if you rush around in the mornings.

AnonymousT3Source

Price & value

Is it worth it?

Typical price

$319

for 1-inch plates

DrugstoreMid-rangePrestigeLuxury

Right around the going rate for hot tools. Our value score: 7.0/10 for a luxury pick.

Price checked November 2026 at a non-Amazon retailer. Prices change — retailers show the current one.

Where to buy

Check price on Amazon Buy from the brand$319 USee it at Ulta

We may earn a commission when you buy through links on this page. It never affects our scores or what we recommend. How we make money

Community

What members noticed.

Ratings, skin types and the benefits people actually saw — logged on the Benefit Wheel.

No member ratings yet.

Tried it? Your score — and your skin or hair type — helps the next person decide.

Highlighted: what it’s built to do.

Discussion

No discussions yet.

Tried ghd Platinum+ Hair Straightener? Ask a question or share how it’s working for your skin or hair — you’ll be the first.

FAQ

Good questions.

Can I change the temperature on the ghd Platinum+?

No. ghd pre-sets it to 365°F, which it calls the optimum styling temperature, and its ultra-zone technology adjusts power to keep that temperature as you style.

Can I use the Platinum+ abroad?

Yes. ghd lists universal voltage, saying it delivers the same performance wherever you are in the world.

How is the Platinum+ different from the ghd Chronos?

The Chronos is ghd's newer flat iron; stylist Chlöe Swift's comparison notes the Chronos gives a bit more shine, quoting ghd's 85% figure against 75% for the Platinum+.

Does it switch off automatically?

Yes. ghd says it goes into sleep mode after 30 minutes of non-use.

Sources we checked (6)