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A protein-and-moisture weekly mask that curly and natural-hair users rate for soft, stronger-feeling hair, at a mid-range price.
The $10 viral rosemary scalp oil: a cheap, multi-use scalp and ends oil whose hair-growth reputation rests mostly on anecdotes.
Beauty score
#5 of 6 treatments
Community
—/10
Made for: All hair types · Curly hair · Coily hair
Last reviewed November 2, 2026 by our editors · How we score
The verdict
The $10 viral rosemary scalp oil: a cheap, multi-use scalp and ends oil whose hair-growth reputation rests mostly on anecdotes.
Mielle's Rosemary Mint Scalp & Hair Strengthening Oil is a soybean- and castor-based oil blend with rosemary, peppermint, tea tree and other essential oils plus biotin. The brand pitches it for nourishing the scalp, smoothing split ends and helping length retention, including on braids and protective styles. It went viral as a hair-growth oil, though Mielle itself promises nourishment and length retention rather than regrowth, and the rosemary content is undisclosed. Users like the price and tingly mint feel; the heavy oils and strong scent will not suit everyone.
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Worth knowing
How it scored
Five factors, weighted for formulas. Here’s our working.
Beauty score out of 10. Brands can’t pay for placement — ever.
Some long-term users credit it with healthier-looking length, but growth reports are anecdotal and the brand itself claims nourishment and length retention rather than regrowth.
A rich oil base with many essential oils, biotin and benzyl nicotinate for a warming tingle; rosemary content is undisclosed and the essential-oil load can irritate sensitive scalps.
A strong, minty scent and tingle that fans enjoy, but the castor and soybean base is heavy and can leave fine hair greasy.
About $10 for 2 oz, and only a few drops are needed per scalp application, so it is cheap to try.
One of the most viral haircare products on social media, later shadowed by dermatologist scrutiny of growth claims and widely publicized consumer complaints about shedding.
Beauty profile
Texture
Nutrient-rich oil blend (brand description)
Format
Fragrance
Size
Key ingredients
Ingredient encyclopedia →What’s in it: Rosemary leaf oil, peppermint oil, tea tree, eucalyptus and other essential oils in a soybean, castor and jojoba oil base, plus biotin; no percentages disclosed.
How to use
For a scalp treatment, section hair, apply a small amount directly to the scalp, massage in and comb through to the ends; for split ends, apply to ends under a processing cap for 10 minutes, then rinse and shampoo.
Free from (brand-stated)
Claims & certifications
Formulas change. Always check the packaging, and patch-test if your skin is reactive.
Creator video reviews
Real reviews, try-ons and wear tests from independent creators — verified with TikTok and YouTube and labelled when sponsored.
We don’t pay creators for reviews, and they don’t pay us. Nothing from TikTok or YouTube loads until you press play.
Price & value
Typical price
$9.99
for 2 fl oz / 59 ml
Per ounce
$5.01
About 62% less per ounce than the typical treatments we review. Our value score: 9.0/10 for a drugstore pick.
Price checked November 2026 at a non-Amazon retailer. Prices change — retailers show the current one.
Where to buy
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Community
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FAQ
Mielle says it nourishes hair follicles and helps improve length retention; it does not claim to regrow hair. User reports range from visible length gains to no change, so expectations should stay modest.
The brand suggests sectioning hair, applying a small amount directly to the scalp, massaging it in with fingers and combing through to the ends. It can be left in and styled as usual.
Yes. Mielle says it is designed for all hair types and textures, safe for chemically treated hair and suitable for protective styles, including braids and extensions.
The formula contains peppermint oil, menthol and benzyl nicotinate, which create a cooling and warming sensation. Stop using it if the tingle turns into irritation.
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