
Briogeo
Don't Despair, Repair! Deep Conditioning Mask
A protein-and-moisture weekly mask that curly and natural-hair users rate for soft, stronger-feeling hair, at a mid-range price.
Hair & scalp· in 3 products
Also listed as Vitamin B7, Vitamin H, Coenzyme R and D-biotin
Biotin is a B vitamin heavily marketed in hair, skin and nail supplements and shampoos. There is no good evidence that it helps hair in people who are not biotin deficient.
What it does
Biotin is a cofactor for enzymes in fat, carbohydrate and amino acid metabolism, and true deficiency can cause hair thinning and rash. Deficiency is rare because biotin is in many foods and made by gut bacteria. Reviews find hair improvement mainly in case reports of people with deficiency or genetic conditions, not in healthy people. Topical biotin in shampoos acts mostly as a conditioning ingredient.
Emerging evidence
Benefit is documented only in deficiency; reviews find no quality trials supporting biotin for hair loss in people with normal levels.
In our directory: It’s a key ingredient in 3 products we review, most often treatments and wash day. Those products are mostly built for shine, split ends and damage repair. In formulas, it most often shares the label with panthenol, argan oil and rosemary oil.
Reach for it for
Usually a good fit for
How to use it
Topical biotin products are used like any shampoo or conditioner. Before taking high-dose supplements for hair loss, ask a clinician to look for the actual cause.
Layering
Pairs well with
Before you start
The FDA has warned that high-dose biotin can interfere with many lab tests, including troponin tests for heart attack and thyroid tests, causing falsely high or low results. Tell your clinician and the lab if you take biotin.
References
Educational, not medical advice. Ingredient guides summarise published research and expert guidance; formulas and concentrations differ between products.
3 products
3 products

Briogeo
A protein-and-moisture weekly mask that curly and natural-hair users rate for soft, stronger-feeling hair, at a mid-range price.

Olaplex
A gentle, bond-building daily shampoo that suits damaged and color-treated hair, priced well above most rivals.

Mielle
The $10 viral rosemary scalp oil: a cheap, multi-use scalp and ends oil whose hair-growth reputation rests mostly on anecdotes.
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