Skip to content

Head to head

Nº.4 Bond Maintenance Strengthening Shampoo vs Hydrate Shampoo

Olaplex Nº.4 Bond Maintenance Strengthening Shampoo edges out Pureology Hydrate Shampoo, 7.6 to 7.5. It wins on formula and texture and feel, while the Hydrate Shampoo is stronger on results and value.

Benefit fingerprints

What each one does.

Olaplex Nº.4 Bond Maintenance Strengthening Shampoo

HydrateClarifyRenewGlowCalm & ProtectHair & ScalpFinish & WearScentMoistureBarrierBreakoutsOil & PoresCleanseLines & FirmnessTextureEye AreaEven ToneRadianceSensitiveProtectRepairShape & ShineScalpFinishWearCoverageLashes & BrowsFloralGourmandFreshWoody & AmberHydratingPlumpingLong-lasting moistureBarrier repairDryness reliefFlaking reliefAcneBlackheadsClogged poresOil controlPore refiningShine controlMakeup removalDouble cleansingFine linesFirmingCrepinessSmoothingResurfacingBumps & KPDark circlesPuffinessDark spotsHyperpigmentationAcne marksBrighteningDullnessGlass skinSoothingRednessIrritation-freeUV protectionNo white castAntioxidantOdor controlDamage repairSplit endsHeat protectionCurl definitionFrizz controlVolumeShineScalp careHair growth supportDandruffColor protectionMatteDewySatinNaturalLong-wearTransfer-proofWaterproofBuildableSheer coverageMedium coverageFull coverageBlurringLash lengthLash volumeCurl holdBrow definitionFloralWhite floralRoseVanillaGourmandCaramelCitrusFresh & cleanAquaticGreenWoodyAmberMuskySpicyHydrateClarifyRenewGlowHair & ScalpFinish & WearScent

Pureology Hydrate Shampoo

HydrateClarifyRenewGlowCalm & ProtectHair & ScalpFinish & WearScentMoistureBarrierBreakoutsOil & PoresCleanseLines & FirmnessTextureEye AreaEven ToneRadianceSensitiveProtectRepairShape & ShineScalpFinishWearCoverageLashes & BrowsFloralGourmandFreshWoody & AmberHydratingPlumpingLong-lasting moistureBarrier repairDryness reliefFlaking reliefAcneBlackheadsClogged poresOil controlPore refiningShine controlMakeup removalDouble cleansingFine linesFirmingCrepinessSmoothingResurfacingBumps & KPDark circlesPuffinessDark spotsHyperpigmentationAcne marksBrighteningDullnessGlass skinSoothingRednessIrritation-freeUV protectionNo white castAntioxidantOdor controlDamage repairSplit endsHeat protectionCurl definitionFrizz controlVolumeShineScalp careHair growth supportDandruffColor protectionMatteDewySatinNaturalLong-wearTransfer-proofWaterproofBuildableSheer coverageMedium coverageFull coverageBlurringLash lengthLash volumeCurl holdBrow definitionFloralWhite floralRoseVanillaGourmandCaramelCitrusFresh & cleanAquaticGreenWoodyAmberMuskySpicyHydrateClarifyRenewGlowHair & ScalpFinish & WearScent

Side by side

Every detail, compared.

We may earn a commission when you buy through links on this page. It never affects our scores or what we recommend. How we make money

Beauty score
7.6Good
7.5Good
Results30% of score
7.8
7.9
Formula & ingredients20% of score
8.1
7.3
Texture & experience15% of score
8.2
7.6
Value20% of score
6.4
6.8
Community love15% of score
7.7
7.9
Community
No ratings yet
No ratings yet
PriceTypical, checked by our editors
$34.00/ 8.5 fl oz / 250 mlMid-range
$39.00/ 9 fl oz / 266 mlMid-range
Price per ounceLowest wins
$4.02 / oz
$4.34 / oz
What it does
  • Damage repair
  • Split ends
  • Frizz control
  • Shine
  • Hydrating
  • Color protection
  • Damage repair
Made for
Straight hair, Wavy hair, Curly hair, Coily hair, Thick hair, Color-treated hair, Damaged hair
Thick hair, Color-treated hair, Damaged hair
Format
Shampoo
Shampoo
Texture
Concentrated shampoo with an abundant, creamy lather (brand description)
Rich, concentrated sulfate-free shampoo; Ulta says one bottle gives 75+ washes
Fragrance-free
No — contains fragrance
No — contains fragrance
Claims
Vegan, Dermatologist-tested, Sulfate-free, Paraben-free
Vegan, Sulfate-free, Paraben-free
Brand origin
🇺🇸 American beauty
🇺🇸 American beauty
Video reviews
Best for
  • • Bleached, colored or chemically treated hair
  • • Medium to coarse hair that needs softness and shine
  • • Anyone already using the Olaplex bond treatments
  • • Dry, color-treated hair of normal to thick texture
  • • Vivid or bleached hair that needs a gentle, moisturizing wash
  • • Pairing with the matching Hydrate conditioner
Strengths
  • Sulfate-free, color-safe cleanse built around Olaplex's patented bond-building ingredient
  • Reviewers report softer, shinier and less frizzy hair, especially on bleached or colored lengths
  • Concentrated formula; brand says 250 ml lasts up to 100 washes
  • Sulfate-free and vegan
  • Rich moisture for dry, color-treated hair
  • Concentrated: Ulta says a bottle lasts 75+ washes
Watch-outs
  • $34 for 250 ml is expensive for a daily shampoo
  • Some users find it too gentle for oily scalps or heavy product buildup
  • Expensive up front
  • Silicones and polymers can weigh down fine waves
Where to buy

Affiliate links — we may earn a commission. How we make money

FAQ

Quick answers.

Which is better, Nº.4 Bond Maintenance Strengthening Shampoo or Hydrate Shampoo?

Olaplex Nº.4 Bond Maintenance Strengthening Shampoo edges out Pureology Hydrate Shampoo, 7.6 to 7.5. It wins on formula and texture and feel, while the Hydrate Shampoo is stronger on results and value.

Which is better value?

Olaplex Nº.4 Bond Maintenance Strengthening Shampoo works out to about $4.02 / oz and Pureology Hydrate Shampoo to about $4.34 / oz, based on typical non-Amazon retail prices when we last checked.

How do you score them?

Both are scored on the same five-factor rubric (results, formula & ingredients, texture & experience, value, community love), using the formula or specs, verified creator reviews, community consensus and value. Brands can’t pay for placement.