Soulfood Nourishing Mask is amika's best-known deep conditioner, a rich, creamy rinse-out mask built on jojoba seed oil and the brand's signature sea buckthorn, with panthenol and vitamin E. amika says it suits all hair types from 1 to 4c and cites clinical testing showing 11.4x more moisture and 91% more manageability after one use. Editors who have used it for years describe soft, smooth hair without heaviness. It contains dimethicone and fragrance, and it costs more than drugstore masks.

Best for

Dry, heat- or color-stressed hair that needs weekly conditioning
Fine hair that wants a rich mask without heaviness
Fans of amika's signature scent

Why it’s trending

Brand says it won BEAUTYINC's 2026 Greatest Beauty Products of All Time

Source

What we love

Rich, creamy mask that editors say doesn't weigh fine hair down
Works in 5–7 minutes or as an everyday conditioner
Vegan, cruelty-free, color-safe and free of sulfates and parabens, per the brand
Four sizes, from a 2 oz travel jar to 16 oz

Worth knowing

Pricier than drugstore masks
Contains dimethicone and fragrance, which some routines avoid
One Reddit user found it had too little slip for heavy detangling

How it scored

The breakdown.

Five factors, weighted for formulas. Here’s our working.

7.8Good

Beauty score out of 10. Brands can’t pay for placement — ever.

Results30%8.0
Who What Wear and NewBeauty editors describe softer, smoother hair that isn't weighed down, and amika cites clinical testing showing 11.4x more moisture after one use.
Formula & ingredients20%7.4
Jojoba and sea buckthorn oils with panthenol, vitamin E and conditioning agents make a well-built classic mask, though it includes dimethicone and fragrance.
Texture & experience15%8.3
Reviewers praise the rich, creamy texture that rinses out without heaviness and the lingering signature scent; it needs only 5–7 minutes.
Value20%7.2
At $36 for 8 oz it is priced like other prestige masks, and the 16 oz jar lowers the cost per ounce for weekly users.
Community love15%8.0
A long-running favorite that editors repurchase for years; Reddit mentions are positive, with one curly user switching to another mask for more detangling slip.

Beauty profile

Inside the bottle.

Texture

Rich, creamy mask that the brand says never weighs hair down

Format

Hair mask

Fragrance

Contains fragrance — amika's signature scent; NewBeauty's editor says it lasts in hair even after blow-drying

Size

8 oz / 250 ml

Key ingredients

Ingredient encyclopedia →

What’s in it: Jojoba seed oil and amika's signature sea buckthorn fruit/seed oil, which the brand says restore lipids to the hair, with panthenol and tocopheryl acetate; contains dimethicone.

How to use

After shampooing, massage through wet hair from roots to ends, leave on for 5–7 minutes and rinse; use as a weekly treatment or an everyday conditioner.

Free from (brand-stated)

parabens
sulfates
mineral oil
gluten-contributing ingredients

Claims & certifications

Vegan
Cruelty-free (brand-stated)
Paraben-free
Sulfate-free

Full ingredient list (INCI)20 ingredients · key actives highlighted · as listed by the brand

Water/Eau/Aqua,
Cetearyl Alcohol,
Cetyl Alcohol,
Simmondsia Chinensis (Jojoba) Seed Oil,
Behentrimonium Chloride*,
Butylene Glycol,
Dimethicone,
Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil,
Cetrimonium Chloride*,
Panthenol,
Tocopheryl Acetate,
Ethylhexylglycerin,
Aminomethyl Propanol,
Phenoxyethanol,
Isopropyl Alcohol,
Citric Acid,
Fragrance/Parfum,
Benzyl Benzoate,
Hydroxycitronellal,
Limonene *antistatic agent

Formulas change. Always check the packaging, and patch-test if your skin is reactive.

Official product page

Creator video reviews

Watch it in action.

Real reviews, try-ons and wear tests from independent creators — verified with TikTok and YouTube and labelled when sponsored.

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What people say

Straight from the source.

Verbatim from Reddit, forums, blogs and the beauty press — linked, so you can read the whole thread.

5 verbatim quotes · 4 positive · 1 mixed

Who What Wear

It's one of the few masks I've tried that have a super-creamy texture and seem like they would weigh my fine hair down but—miraculously—do not.

Erin JahnsWho What Wear · 2020-04Source

Who What Wear

I use this once a week—leaving it on for around 10 minutes—and love how it not only leaves my hair feeling really soft, but also temporarily seals down split ends if you're in need of a trim.

Mica RickettsWho What Wear · 2019-07Source

NewBeauty

…which I’ve used for years and I still can’t get enough of the brand’s signature scent (it really lasts in my hair, even after blow-drying)

Danielle Fontana DooleyNewBeautySource

r/Wavyhair

I ended up finding that CeraVe gentle hydrating shampoo- lather, rinse, repeat- and Amika Soulfood Mask are my perfect combo.

u/Odd_Solid_739r/Wavyhair · 2026-071Source

r/curlyhair

Used to use Amika Soulfood mask but this one gives more slip for when I need serious detangling as well.

u/SweetFresh1013r/curlyhair · 2026-101Source

Price & value

Is it worth it?

Typical price

$36.00

for 8 oz / 250 ml

Per ounce

$4.26

DrugstoreMid-rangePrestigeLuxury

About 61% less per ounce than the typical treatments we review. Our value score: 7.2/10 for a mid-range pick.

Price checked November 2026 at a non-Amazon retailer. Prices change — retailers show the current one.

Where to buy

Check price on Amazon Shop on TikTok Shop1,769 sold Buy from the brand$36.00

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Community

What members noticed.

Ratings, skin types and the benefits people actually saw — logged on the Benefit Wheel.

No member ratings yet.

Tried it? Your score — and your skin or hair type — helps the next person decide.

Highlighted: what it’s built to do.

Discussion

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FAQ

Good questions.

How long should I leave amika Soulfood on?

amika says to massage it through wet hair after shampooing, leave it on for 5–7 minutes and rinse. It can be used as a weekly treatment or as an everyday conditioner.

Is Soulfood Nourishing Mask silicone-free?

No. The ingredient list includes dimethicone. amika lists the mask as vegan, cruelty-free, color-safe and keratin-safe, and free of parabens, sulfates and mineral oil.

Does it work on curly and coily hair?

amika says it is for all hair types from 1 to 4c that need deep conditioning. Reddit users with wavy and curly hair include it in their routines, though one switched to another mask for more detangling slip.

What are the key ingredients?

Jojoba seed oil and amika's signature sea buckthorn oil, which the brand says restore lipids to the hair and improve shine, supported by panthenol and vitamin E.

Sources we checked (10)