
Maybelline New York
Instant Age Rewind Eraser Multi-Use Concealer
A $12.99 cushion-tip concealer with medium coverage and 18 shades, long a drugstore favorite for brightening under-eyes.
A cult creamy concealer with a luminous finish, buildable medium coverage and 30 shades, priced at the prestige end.
Beauty score
#5 of 8 complexion
Community
—/10
Made for: All skin types
Last reviewed November 2, 2026 by our editors · How we score
The verdict
A cult creamy concealer with a luminous finish, buildable medium coverage and 30 shades, priced at the prestige end.
Radiant Creamy Concealer is NARS's doe-foot liquid concealer, which the brand calls the top-selling prestige concealer in the US. It promises medium, buildable coverage with a radiant finish, 16-hour crease-resistant wear and a botanical blend of magnolia bark, grape seed extract and vitamin E. Reddit users with dry under-eyes still call it a go-to across its 30 shades, though some find the shades lean yellow and the price is high for 6 ml.
Best for
What we love
Worth knowing
How it scored
Five factors, weighted for makeup. Here’s our working.
Beauty score out of 10. Brands can’t pay for placement — ever.
NARS promises medium, buildable coverage with a radiant finish that blurs rather than masks, and Reddit users with dry under-eyes say no dupe matches it.
NARS claims 16-hour, crease-resistant, sweat-, humidity- and transfer-resistant wear, and Roxanne Latulippe's unset six-hour test checked it in low and bright light.
Thirty shades from light to deep is solid for a prestige concealer, though one Reddit user found the whole range runs too yellow for her.
At $36 for 0.22 oz (6 ml) it costs well over twice drugstore favorites such as Maybelline Instant Age Rewind, which creators compare it with.
A long-running cult product with hundreds of thousands of views on dedicated reviews and frequent Reddit holy-grail mentions, though some users have switched to cheaper concealers such as e.l.f. Hydrating Camo.
Beauty profile
Texture
Brand describes a weightless, luxurious creamy texture with a luminous finish that is crease-resistant
Format
Finish
Coverage
Shade range
Size
Key ingredients
Ingredient encyclopedia →What’s in it: Multi-Active Botanical Blend of magnolia bark extract, grape seed extract and vitamin E, which the brand says helps hydrate, visibly firm and reduce the look of redness; light-diffusing powders to blur imperfections.
How to use
Apply directly from the applicator, with fingertips or the #12 Cream Blending Brush. To highlight, choose 1–3 shades lighter; to contour, apply a deeper shade in the hollows of the cheeks, temples, hairline and jawline.
Free from (brand-stated)
Claims & certifications
Formulas change. Always check the packaging, and patch-test if your skin is reactive.
Creator video reviews
Real reviews, try-ons and wear tests from independent creators — verified with TikTok and YouTube and labelled when sponsored.
We don’t pay creators for reviews, and they don’t pay us. Nothing from TikTok or YouTube loads until you press play.
What people say
Verbatim from Reddit, forums, blogs and the beauty press — linked, so you can read the whole thread.
4 verbatim quotes · 2 positive · 2 critical
Nars radiant creamy concealer is my go to for my dry skin. None of the dupes come close for me.
Nars radiant creamy concealer, it is absolutely amazing!
the elf camo concealer kicked my nars radiant creamy out the bag like 2 years ago and never looked back
Lots of the recommended concealers just didn’t work for me. Natasha Denona was super drying, all the NARS shades run way too yellow, tower 28 just didn’t have the coverage I wanted
Price & value
Typical price
$36.00
for 0.22 oz / 6 ml
Per ounce
$177.44
Roughly 3.1× the typical price per ounce for complexion. Our value score: 7.2/10 for a mid-range pick.
Price checked November 2026 at a non-Amazon retailer. Prices change — retailers show the current one.
Where to buy
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Community
Ratings, skin types and the benefits people actually saw — logged on the Benefit Wheel.
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Highlighted: what it’s built to do.
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FAQ
NARS lists medium, buildable coverage with a radiant finish. Its powders are meant to optically blur under-eye circles, dark spots and blemishes rather than mask them completely.
The NARS US site lists 30 shades. For highlighting, the brand suggests choosing a shade 1–3 shades lighter than your concealer match.
NARS describes the formula as non-acnegenic and says it won't clog pores. It is also dermatologist- and ophthalmologist-tested and labeled paraben-free.
The brand claims 16-hour wear and calls it crease-, sweat-, humidity-, water- and transfer-resistant. Creator wear tests, including one worn unset for over six hours, show how it holds up on bare skin.
Alternatives

Maybelline New York
A $12.99 cushion-tip concealer with medium coverage and 18 shades, long a drugstore favorite for brightening under-eyes.

e.l.f. Cosmetics
A $15 liquid glow booster in 15 shades, widely compared with Charlotte Tilbury's Flawless Filter for a fraction of the price.

Charlotte Tilbury
Charlotte Tilbury's sheer, illuminating glow booster in 12 shades, the $50 benchmark that budget liquid-filter dupes are compared with.

Laura Mercier
The benchmark loose setting powder: finely milled, truly translucent and long-wearing, though it contains talc and costs $43.