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Brighteners· in 15 products

Niacinamide

Also listed as Nicotinamide and Vitamin B3

Moderate evidence 2–5% (10% products are common but not clearly more effective)

Niacinamide is a form of vitamin B3 that supports the skin barrier and is studied for uneven tone, redness and oiliness. It is well tolerated by most skin types and works in many formulas.

15NiNiacinamideBrighteners

What it does

The short version.

Niacinamide is a precursor to NAD+, a molecule involved in cellular energy and repair. Topically it increases production of ceramides and other barrier lipids, reduces the transfer of pigment from melanocytes to surrounding skin cells, and has been shown in small studies to reduce sebum output and the look of redness. Benefits are gradual, typically assessed after 8–12 weeks.

Moderate evidence

Randomized split-face and vehicle-controlled studies (many from one manufacturer) support improvements in hyperpigmentation, redness and texture at 2–5%. A Cochrane review rated evidence for niacinamide in acne as low certainty.

In our directory: It’s a key ingredient in 15 products we review, most often serums and cleansers. Those products are mostly built for barrier repair, hydrating and dryness relief. In formulas, it most often shares the label with glycerin, hyaluronic acid and ceramides.

How to use it

Getting it right.

Apply once or twice daily after cleansing and before moisturizer; it can be used morning or night alongside most other actives.

Layering

Friends & frenemies.

Before you start

Well tolerated by most people, but higher concentrations (10% and up) can cause redness, itching or flushing in some. Older claims that it cannot be used with vitamin C are based on high-heat lab conditions and do not reflect normal use.

References

  1. 1Niacinamide: A B vitamin that improves aging facial skin appearance — Dermatologic Surgery (2005), via PubMed
  2. 2Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation — Antioxidants (2021), via PubMed
  3. 3Topical azelaic acid, salicylic acid, nicotinamide, sulphur, zinc and fruit acid (alpha-hydroxy acid) for acne — Cochrane Database of Systematic Reviews (2020), via PubMed

Educational, not medical advice. Ingredient guides summarise published research and expert guidance; formulas and concentrations differ between products.

15 products

Every product with niacinamide.

15 products

Aestura Atobarrier 365 Cream
Community favorite Trending

Aestura

Atobarrier 365 Cream

8.4Great

A ceramide-dense Korean barrier cream with visible capsules that has become a Reddit favorite for dry, sensitive and retinoid-stressed skin.

Cream5$32.00
La Roche-Posay Toleriane Double Repair Face Moisturizer
Sensitive-skin pick

La Roche-Posay

Toleriane Double Repair Face Moisturizer

8.4Great

A light, oil-free ceramide and niacinamide face cream that Reddit routinely recommends for sensitive and acne-prone skin.

Cream4$24.99
La Roche-Posay Toleriane Hydrating Gentle Facial Cleanser
Community favorite

La Roche-Posay

Toleriane Hydrating Gentle Facial Cleanser

8.4Great

A fragrance-free, sulfate-free cream cleanser with ceramide-3 and niacinamide that dermatologists keep recommending for dry, sensitive skin.

Cleanser4$19.99
CeraVe SA Cream for Rough & Bumpy Skin
Derm favorite

CeraVe

SA Cream for Rough & Bumpy Skin

8.3Great

A fragrance-free salicylic and lactic acid cream with ceramides that reliably softens rough, bumpy skin for a drugstore price.

Cream4$25.99
CeraVe Acne Foaming Cream Cleanser
Derm favorite

CeraVe

Acne Foaming Cream Cleanser

8.2Great

A 4% benzoyl peroxide wash cushioned with ceramides, niacinamide and hyaluronic acid — an easier-to-tolerate BPO cleanser for breakouts.

Cleanser4$17.99
Good Molecules Discoloration Correcting Serum
Best value

Good Molecules

Discoloration Correcting Serum

8.1Great

A $12 tranexamic-derivative and niacinamide serum with full ingredient percentages, a budget favorite for marks and uneven tone.

Serum5$12.00
Beauty of Joseon Glow Serum: Propolis + Niacinamide
Best value Trending

Beauty of Joseon

Glow Serum: Propolis + Niacinamide

8.0Great

A cushiony propolis-and-niacinamide serum with a low price and a devoted following for glow, calm and smoother-looking pores.

Serum5$17.00
EltaMD UV Clear Broad-Spectrum SPF 46
Community favorite Trending

EltaMD

UV Clear Broad-Spectrum SPF 46

8.0Great

The dermatologist-office staple for acne- and rosacea-prone skin: light, fragrance-free and niacinamide-boosted, at a premium price.

SPF 465$46.00
The Ordinary Niacinamide 10% + Zinc 1%
Best value Trending

The Ordinary

Niacinamide 10% + Zinc 1%

7.9Good

A $6 cult niacinamide serum that helps many oily, blemish-prone users with shine and pores, though a vocal minority reports breakouts.

Serum5$6.00
Cetaphil Gentle Skin Cleanser
Budget pick

Cetaphil

Gentle Skin Cleanser

7.8Good

The classic milky, fragrance-free cleanser, now sulfate-free with niacinamide and panthenol — basic, gentle and easy to find anywhere.

Cleanser4$12.99
Biodance Bio-Collagen Real Deep Mask
Viral Trending

Biodance

Bio-Collagen Real Deep Mask

7.6Good

Viral overnight hydrogel mask that leaves skin plump and dewy by morning, though reviewers call the glow a short-term boost.

Sheet mask4$19.00
Estée Lauder Double Wear Stay-in-Place Foundation

Estée Lauder

Double Wear Stay-in-Place Foundation

7.6Good

The long-wear matte icon, reformulated in 2026 with 36-hour claims and skin-balancing actives; longtime fans are split on the change.

Foundation5$52.00
ILIA Super Serum Skin Tint SPF 40

ILIA

Super Serum Skin Tint SPF 40

7.6Good

A dewy serum skin tint with 12% zinc oxide SPF 40 in 30 shades, made with sensitive skin in mind; coverage is light.

SPF 405$48.00
Nécessaire The Body Wash

Nécessaire

The Body Wash

7.6Good

A gentle, niacinamide-and-oil gel wash that cleans without stripping, with spa-like scents and a premium price per ounce.

Body wash4$28.00

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