
Rare Beauty
Soft Pinch Liquid Blush
A weightless, highly pigmented liquid blush where one dot is enough, now in 16 matte and dewy shades.
The whole directory in one place. Filter by your skin or hair type, what you want it to do, the ingredients you love (or avoid), finish and budget — scores and creator reviews included.
33 products of 110

Rare Beauty
A weightless, highly pigmented liquid blush where one dot is enough, now in 16 matte and dewy shades.

Maybelline New York
A $13.99 drugstore mascara with a bendy Flex Tower wand that creators rate for length and separation, though some find it clumpy.

e.l.f. Cosmetics
A $15 liquid glow booster in 15 shades, widely compared with Charlotte Tilbury's Flawless Filter for a fraction of the price.

Real Techniques
The orange drugstore sponge long pitted against the Beautyblender, and Byrdie's 2026 pick for blending cream products.

Maybelline New York
A transfer-resistant liquid lipstick promising a shiny vinyl finish and up to 16-hour wear, for under $15.

Laura Mercier
The benchmark loose setting powder: finely milled, truly translucent and long-wearing, though it contains talc and costs $43.

La Roche-Posay
A fragrance-free face-and-body SPF 60 with 80-minute water resistance and a velvety, fast-absorbing feel, at a fair price per ml.

Maybelline New York
A $11.99 oil-free matte foundation in 40 shades that remains a go-to drugstore pick for normal to oily skin.

Maybelline New York
A $12.99 cushion-tip concealer with medium coverage and 18 shades, long a drugstore favorite for brightening under-eyes.

NARS
A cult creamy concealer with a luminous finish, buildable medium coverage and 30 shades, priced at the prestige end.

NYX Professional Makeup
A $6 non-sticky gloss with a buttery feel and one of the widest shade ranges in drugstore lip gloss.

Anastasia Beverly Hills
A 14-shade warm-neutral palette of 9 mattes and 5 metallics that creators still return to for everyday-to-evening looks.

Stila
A long-running marker-tip waterproof liner built for precise lines and wings, offered in 12 shades at $25.

L'Oréal Paris
A soft-bristle drugstore volumizer that creators keep testing as a cheaper Better Than Sex alternative, at $13.99.

Milani
The drugstore baked blush with a soft, multidimensional glow, relaunched in 2026 with up to 12-hour wear.

Anastasia Beverly Hills
ABH's ultra-fine retractable brow pencil for hair-like strokes, in 11 shades; a long-time favorite whose $26 price invites dupes.

essence
A $4.99 cone-brush mascara that gives a dramatic false-lash look; reviewers love the payoff but some report transfer.

Physicians Formula
A drugstore cult bronzer with a creamy-feeling powder and soft glow, in eight shades for $16.99.

Beautyblender
The original pink, edgeless blending sponge, still a benchmark for a seamless damp-sponge finish, though cheaper rivals now come close.

Supergoop!
The cult clear-gel primer sunscreen, now SPF 50: invisible on every skin tone and makeup-friendly, but pricey per ounce.

Black Girl Sunscreen
An affordable, moisturizing SPF 30 that dries clear on deep skin tones, with a glowy finish oily skin may find too shiny.

Bioré
The US-legal take on Japan's cult watery sunscreen: light, invisible and cheap, but fragranced, alcohol-based and not the Japanese formula.

Benefit Cosmetics
The long-running matte powder bronzer: soft, natural warmth with no shimmer, now in seven shades.

Tower 28
A gentle 100% mineral tinted SPF 30 with buildable light-medium coverage and an NEA seal, in 17 shades.